Volume 1 | Episode 6
Storyselling with Kristian Andersen
Kristian emphasizes that storytelling is essential for communicating vision, recruiting talent, and securing funding. He explains that storytelling goes beyond verbal communication, extending into all aspects of a business, including product design and brand experience.
Storyselling with Kristian Andersen
Episode Description
On the sixth episode of the Thrive Through Connection Podcast, we welcome Kristian Andersen of High Alpha. Kristian is a co-founder and partner at High Alpha, an Indianapolis-based venture capital firm that helps founders and the companies they lead reach their full potential. Kristian joins us to discuss how best-in-class leaders use storytelling to sharpen all facets of their business.
What You'll Learn
What You Can Expect to Learn from Kristian
- The responsibilities and roles of a CEO
- The similarities between selling and storytelling
- Why the ability to tell stories across an institution is a competitive advantage
- What he looks for when it comes to a pitch meeting and deck
- How founders should think about benchmarking their business
Volume 1 | Episode 5
Using Benchmarks as a Diagnostic
Known for the SaaS Benchmark Survey and his role at Tremont, Kyle shares how benchmarks have evolved—shifting from hypergrowth to efficiency and back. He unpacks the market’s AI-driven changes and how founders can use benchmarks as powerful calibration tools.
Volume 1 | Episode 4
Building Trust and Vulnerability in Business
Max reflects on the relationships that shaped his journey, lessons from his family's entrepreneurial roots, and the power of vulnerability in leadership. He also shares insights from his book Do Better Work on building strong teams through meaningful connection.