Reporting

Wringing Out Investor Updates

Matt Preuss
Marketing Manager
How to Repurpose Investor Updates Reading List
Unlock your investor relationships. Try Visible for free for 14 days.
Start your free trial

A few years ago we interviewed Lindsay Tjepkema, Founder of Casted, about starting a podcast. One of her key tips was to “wring out your content.” If you’re going to take the time to record a podcast, you should take the time to repurpose and distribute that content on different channels.

How to Repurpose Investor Updates

The same is true for investor relations and fundraising. If you’re going to take the time to send an investor update, you can “wring out” your metrics, big wins, asks, audience, etc. to fuel other fundraising materials. An investor update can be re-purposed to help build out other fundraising assets — for example:

  • Potential Investor Monthly Updates — For a simple hack, take your normal investor update and edit it down to a few key metrics and wins to nurture potential investors.
  • Pitch Decks — If you’re sharing data in your investor updates, this can be used to help build out the different metrics and data you’ll need in a pitch deck.
  • Data Rooms — Data rooms are a combination of all of the data and assets you’ll share over the course of a fundraise. Including past investor updates is a surefire way to show potential investors your history of regular communication.
  • Cold Emails to Investors — Investor updates can be a starting point for crafting a cold email to potential investors.
  • Board Decks — There is likely a lot of crossover between the content in an investor update and a quarterly board meeting. Investor updates can be a great backbone for building out the different slides in a board deck.
  • Team Updates — A modified version of your investor update is also a great way to keep your team in the loop and build trust.

Investor communication is no easy feat for founders. Taking the time to send monthly updates already puts you ahead of 50% of portfolio companies — taking the few minutes to wring out your investor updates will help you speed up your next raise when you are ready.

Reading List

How to Handle: Keeping Your Investors Updated

Brett Brohl of Bread & Butter Ventures breaks down the 5 components he likes to see in investor updates. Learn more

Investor Outreach Strategy: 9 Step Guide

On the Visible Blog, we share a 9 step guide to help founders develop a plan to reach out to potential investors. Read more

Why You Should Always Send Your Investor Updates

Kera DeMars of Hustle Fund makes the case why founders should send investor updates. Read more

View more categories:
Fundraising
Metrics and data
Product Updates
Operations
Hiring & Talent
Reporting
Customer Stories
You may also enjoy:
Fundraising
Exploring Founder <> Investor Relationships with the Thrive Through Connection Podcast
Beyond pitch decks, valuations, term sheets, and growth rates, fundraising is about relationships. Behind every round of capital is a series of conversations, introductions, and partnerships that result from human-to-human connection. That’s why we’re excited to announce the launch of our new podcast season, Thrive Through Connection, a series dedicated to exploring the human side of fundraising. Why Thrive Through Connection We’ve seen firsthand that at the center of successful startups, good old-fashioned relationship building consistently shows up, because founders don’t raise capital in a vacuum. They rely on their teams, peers, and investors to navigate the ups and downs of building something from nothing. Thrive Through Connection highlights the relationships that fuel the growth of both founders and investors. We candidly discuss what it really takes to raise venture capital, including the setbacks, tactics, and stories you won’t hear anywhere else. What to Expect Each episode features real stories and actionable insights from founders and investors, from first-time founders reflecting on closing their first round to seasoned investors sharing what they look for in a deal. Every conversation is packed with lessons you can apply to your fundraising journey. The First Episodes We’ve got three episodes to get things started, and we’re excited to continue recording and publishing new episodes throughout the year. Check out the first three below: Finding the Right Investors with Laurel Hess On the first episode of the Thrive Through Connection Podcast, we welcome Laurel Hess, the CEO and Founder of hampr. Laurel has raised over $10M for hampr across multiple rounds. She joins us to share her journey and the importance of building genuine relationships with investors. Navigating Investor Relationships with Brett Brohl On the second episode of the Thrive Through Connection Podcast, we welcome Brett Brohl, Managing Partner at Bread & Butter Ventures. Brett joins us to dive deep into all things founder fundraising, sharing tactical advice on everything from cold outreach to evaluating if an investor is a true culture fit. Going From Operator to Funder with Leo Polovets On the third episode of the Thrive Through Connection Podcast, we welcome Leo Polovets, the General Partner at Humba Ventures and Co-founder of Susa Ventures. Leo joins us to talk about his journey from operator to supporting over 100 companies as an investor at both Humba and Susa. The first three episodes are live now on Spotify, Apple Podcasts, and most places you get your podcasts. Subscribe to the Thrive Through Connection Podcast to stay in the loop as more episodes are published.
Fundraising
Finding the Right Investors with Laurel Hess
Reporting
Navigating Investor Relationships with Brett Brohl
Fundraising
Going From Operator to Funder with Leo Polovets