How Founders Save Tons of Time With a Free Visible Account

Nick Kramer

Congrats on the raise! You’ve brought investors on board — now it’s time to keep them informed & engaged. That starts with sharing your key metrics and updates.

While you can fill out the KPI request via a link in your inbox, the most efficient way is to leverage your free Visible Starter account.

Here’s why creating an account isn’t just convenient — it’s a strategic move.

1. Connect Metrics and Automate Reporting

Manually re-entering KPIs can be tedious — and potentially error-prone. With a Visible account, you can track metrics once and link them directly to investor requests. It’s faster, accurate, and lets you reuse your data across updates and dashboards. See how to sync your metrics with investor requests →

2. Your KPI History, All in One Place

Submitting KPIs via an email link sends your data directly to your investors — offering limited visibility on your end. With a Visible account, you keep full access to your historical submissions. That means easy reference, trend tracking, and consistent reporting every quarter.

3. Save Your Progress and Return Later

You’re building a company — dropping everything for a data request isn’t always realistic. With a free Visible account, you can save your progress and come back at anytime. Made a typo? If your investor reopens the request, you can jump back in and fix it — no need to start from scratch.

Learn how to save a draft of your investor request →

4. Collaborate with a Teammate

Running a company takes a team — so does reporting. With Visible, you can tag in a teammate to help complete investor requests. Save draft, and they can pick up where you left off.

Here’s how to invite a coworker to Visible →

5. Use AI to Generate Investor Updates

Once your KPIs are in Visible, AI can turn them into investor updates — instantly. Whether it’s to share your progress with current investors, pitch new investors, or share with your team. You’ll get clear, concise updates instantly.

Free Founder Accounts Provide More Control, More Transparency, and Less Hassle

A free Visible Starter account isn’t just for your investor — it’s for you. Gain control, visibility, and leverage over your performance data and investor comms.

You’ve raised the capital. Now, keep your momentum by reporting smarter.

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Turning Portfolio Data Into an Advantage: Inside Emergence Capital’s Workflow
When Andrew Crinnion joined Emergence Capital as Director of Portfolio Analysis, he stepped into a role that required more than crunching numbers. As a Series A investor in B2B SaaS companies, Emergence prides itself on being data-driven, but that only works when the correct data is accessible, consistent, and actionable. The challenge? Their portfolio was growing fast, but performance tracking lived in scattered spreadsheets and inboxes. "Before Visible, it was Excel Sheets and lots of manual emails," Andrew explained. "We were a pretty data-driven firm, which gave me a good foundation. But we needed a better way to scale." A Central Source of Truth Andrew was tasked with finding a portfolio monitoring solution that could grow with their fund and simplify performance data management. After evaluating platforms like iLevel, Dynamo, and Standard Metrics, he ultimately chose Visible. What stood out? "Flexibility," he said. "The ability to build dashboards and calculate our own metrics was huge. Before, I'd ask for something like burn rate and NDR, and I wasn’t always sure how it was being calculated. So being able to calculate it within the system was a big help." The transition was smooth. After merging their existing data into a more structured format, onboarding to Visible was seamless. “It was real smooth to load that into Visible and move forward.” Driving Better Decisions With Visible in place, Andrew can surface insights faster and share them more effectively with the general partners. "Once a company responds to our Visible Request, it graphs it out. I can see if burn rate increases or if runway is dropping off, and it prompts me to ask the right questions to the GPs. It keeps us aligned." The dashboards are a core part of portfolio reviews and one-off requests alike. "They don’t really see how it’s getting made,” he said, “but it makes it a lot easier for me to answer their questions.” Better Data = Stronger LP Relationships When communicating with LPs, the value of Visible became even more clear. When LPs are digging into performance, portfolio metrics, and fund-level questions, the Emergence team is ready. "Visible helps me quickly respond to all our LP requests. I have a repository of data that makes it easy to pull what they need. It also helps GPs answer LP questions faster, with more confidence." By having a centralized system to rely on, Emergence offers transparency and builds trust with its limited partners, a key ingredient in any relationship. Turning Internal Value Into External Impact As Emergence’s data infrastructure matured, Andrew saw an opportunity to scale the value of what they were learning. Portfolio companies were coming to him with questions like, “What should my CAC payback be?” and “How much should I be spending on R&D?” Thanks to the insights they’d built internally with Visible, Emergence launched the Beyond Benchmark report, an external study based on data from over 560 companies. What began as a tool for internal alignment became a valuable resource for the broader SaaS community. Support That Scales With You Throughout the process, Visible’s Customer Success team remained a key part of the experience. “They’ve been great. I’ve shared product feedback, and it’s been implemented. They’re responsive and invested in helping us succeed.” Emergence Capital didn’t just choose Visible, they built a system around it. For funds building out platform or investor relations teams, he recommends investing early in the right metrics and infrastructure. The payoff? Faster answers, stronger LP conversations, and the confidence to scale with clarity. Check out how you can join Emergence Capital and leverage Visible for your portfolio monitoring and reporting here.
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