Product Hunt – 593 Days Later

Mike Preuss
CEO
Our First Time on Product Hunt
Unlock your investor relationships. Try Visible for free for 14 days.
Start your free trial

Our First Time on Product Hunt

Back in the beginning days of 2014 Ryan Hoover shot me an email asking me to do an AMA on ProductHunt –at the time I still think it was a side project. (I’m user 1,077 #humblebrag)

I’m a sucker for product and community so was happy to help out. Also file Ryan’s email under things that don’t scale and how to build a community.

We launched Visible 1.0 on Product Hunt January 3, 2014, you can see the post and AMA here. The post got 93 upvotes I think we were near the top but honestly can’t recall.

We got some nice inbound from the post, definitely our largest day of traffic for Visible to that point. I don’t have any hard data on signups but do have the old app and marketing site Google Analytics profile.

Fast forward 593 Days.

Our Visible 2.0 release was featured on Product Hunt (find it here). We got 290 upvotes, finished 10th overall (the top hunt had 963 votes for reference) and we got 67 companies to sign up and become active on Visible. That number is impressive because we have a high barrier for a company to become active on Visible.

The day we were featured also ended up being our highest trafficked day in our marketing site’s history. Product Hunt referrals ended up over 235% from the first feature 593 days ago.

Other Notes:

While I’m incredibly impressed by the traffic and growth Product Hunt sent and the growth of the community, I thought the number was a little low. There are some factors like us not being in the Top 3, we didn’t heavily market it, etc.

However, after some quick digging I remembered that Product Hunt used to directly send you to a Hunt URL. This is represented as a “/” in the Referral Path in GA.

Today it takes an additional click on the “Get it” to get to a hunt. This totally makes as they want you to stay in the PH community, engage, etc. I’d be curious what would happen if they still directly sent you to the site!

Feel free to email me any questions about launching on Product Hunt.

Up & To the Right!

Mike

You may also enjoy:
Fundraising
Exploring Founder <> Investor Relationships with the Thrive Through Connection Podcast
Beyond pitch decks, valuations, term sheets, and growth rates, fundraising is about relationships. Behind every round of capital is a series of conversations, introductions, and partnerships that result from human-to-human connection. That’s why we’re excited to announce the launch of our new podcast season, Thrive Through Connection, a series dedicated to exploring the human side of fundraising. Why Thrive Through Connection We’ve seen firsthand that at the center of successful startups, good old-fashioned relationship building consistently shows up, because founders don’t raise capital in a vacuum. They rely on their teams, peers, and investors to navigate the ups and downs of building something from nothing. Thrive Through Connection highlights the relationships that fuel the growth of both founders and investors. We candidly discuss what it really takes to raise venture capital, including the setbacks, tactics, and stories you won’t hear anywhere else. What to Expect Each episode features real stories and actionable insights from founders and investors, from first-time founders reflecting on closing their first round to seasoned investors sharing what they look for in a deal. Every conversation is packed with lessons you can apply to your fundraising journey. The First Episodes We’ve got three episodes to get things started, and we’re excited to continue recording and publishing new episodes throughout the year. Check out the first three below: Finding the Right Investors with Laurel Hess On the first episode of the Thrive Through Connection Podcast, we welcome Laurel Hess, the CEO and Founder of hampr. Laurel has raised over $10M for hampr across multiple rounds. She joins us to share her journey and the importance of building genuine relationships with investors. Navigating Investor Relationships with Brett Brohl On the second episode of the Thrive Through Connection Podcast, we welcome Brett Brohl, Managing Partner at Bread & Butter Ventures. Brett joins us to dive deep into all things founder fundraising, sharing tactical advice on everything from cold outreach to evaluating if an investor is a true culture fit. Going From Operator to Funder with Leo Polovets On the third episode of the Thrive Through Connection Podcast, we welcome Leo Polovets, the General Partner at Humba Ventures and Co-founder of Susa Ventures. Leo joins us to talk about his journey from operator to supporting over 100 companies as an investor at both Humba and Susa. The first three episodes are live now on Spotify, Apple Podcasts, and most places you get your podcasts. Subscribe to the Thrive Through Connection Podcast to stay in the loop as more episodes are published.
Fundraising
Finding the Right Investors with Laurel Hess
Reporting
Navigating Investor Relationships with Brett Brohl
Fundraising
Going From Operator to Funder with Leo Polovets