13 Generative AI Startups to Look out for

Angelina Graumann

The technological landscape has been dynamically evolving with the surge of AI, leading to the inception of numerous startups that harness AI's potential to innovate and disrupt industries.

These ventures are redefining creativity and productivity, crafting systems that can generate anything from realistic images to sophisticated code, mimicking human ingenuity. They are crafting intelligent systems that can create content, solve complex problems, and generate ideas, ushering in an era where AI is not just a tool, but a creator and innovator.

Generative AI startups are not only grabbing headlines but also attracting substantial investments, reflecting the confidence and excitement surrounding their potential to transform every sector they touch.

Let's delve into some of the most groundbreaking generative AI startups that are redefining the tech industry.

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Generative AI Startups

1. OpenAI

OpenAI is an artificial intelligence research laboratory consisting of the for-profit OpenAI LP and its parent company, the non-profit OpenAI Inc. It aims to promote and develop friendly AI in such a way as to benefit humanity as a whole.

OpenAI's research has led to the development of some of the most advanced AI models in the world, including GPT-3, DALL-E 2, and InstructGPT. These models have been used to create a variety of innovative products and services, including AI-powered content generators, image editors, and chatbots.

Its work is centered on advancing digital intelligence in a way that can scale to solve complex problems in a variety of domains, from healthcare to economics. The utility of OpenAI's products stems from their ability to automate complex tasks, process large amounts of data efficiently, generate human-like text, and more, which can significantly impact various industries by enhancing productivity, innovation, and problem-solving capabilities.

Year founded

December 2015

Founders

The list of founders of OpenAI includes:

  • Elon Musk, who has since left the company.
  • Sam Altman, previously president of Y Combinator.
  • Greg Brockman, formerly the CTO of Stripe.
  • Ilya Sutskever, a leading expert in machine learning.
  • Wojciech Zaremba, a researcher with expertise in robotics.
  • John Schulman, a researcher in machine learning and robotics.

Funding

OpenAI has secured over $300 million in funding in April from prominent backers including Sequoia Capital, Andreessen Horowitz, Thrive, and K2 Global, at a valuation of $29 billion. Additionally, a major investment from Microsoft, closed in January, was reported to be around $10 billion.

OpenAI, with Microsoft holding a 49% stake, has projected optimistic financial prospects, expecting to reach $1 billion in revenue in 2023. This anticipated financial success underscores the company's significant impact and innovation in the field of artificial intelligence.

Related resource: Top 15 Machine Learning Startups to Watch

2. Chohere

Cohere is a Canadian startup that specializes in large language models and generative AI for enterprise use. Founded by a team with roots in Google Brain's transformative research on machine learning architectures, Cohere has quickly positioned itself at the forefront of AI innovation. The company's mission is to empower businesses with AI-driven solutions that enhance chatbots, search engines, content creation, and data management.

Cohere's strength lies in its sophisticated language models capable of understanding and responding to text with nuanced comprehension. Their multilingual model breaks language barriers, extending advanced text processing to over 100 languages. By integrating their technology with major platforms like Oracle and Salesforce, Cohere is embedding AI deeply into business operations, automating tasks from copywriting to content moderation.

The company's commitment to responsible AI development is underscored by its adherence to international guidelines and its nonprofit arm dedicated to open-source AI research. With its cloud-agnostic platform and strategic partnerships, Cohere not only competes with giants like OpenAI but also paves the way for generative AI's future in the enterprise realm.

Year founded

2019

Founders

  • Aidan Gomez
  • Ivan Zhang
  • Nick Frosst

Funding

Cohere's journey in securing financial backing has been marked by significant milestones. In September 2021, the company proudly announced a $40 million Series A funding round led by Index Ventures, with the added bonus of Index Ventures partner Mike Volpi joining Cohere's board. This round was notable for contributions from Radical Ventures, and respected AI experts such as Geoffrey Hinton, Fei-Fei Li, Pieter Abbeel, and Raquel Urtasun.

The momentum continued into February 2022, when Cohere announced a substantial $125 million Series B funding, spearheaded by Tiger Global. The company's financial trajectory reached new heights in June 2023 with a Series C funding round that brought in an additional $270 million. This round saw participation from notable investors including Inovia Capital, Oracle, Salesforce, and Nvidia, elevating Cohere's valuation to an impressive $2.2 billion.

3. Hugging Face

Hugging Face, Inc. stands as a unique blend of a French-American company and an open-source community, primarily known for its development and contribution to machine learning technologies. Based in New York City, the company has gained acclaim for its Transformers library, which is pivotal in natural language processing. By emphasizing community collaboration and accessibility, Hugging Face has created a platform that encourages users to share and showcase machine learning models and datasets.

Hugging Face's journey from a chatbot app developer to a machine learning platform highlights its adaptability and commitment to innovation. Notable achievements include the launch of the BigScience Research Workshop and the introduction of BLOOM, a groundbreaking multilingual large language model. The company's acquisition of Gradio and collaborations with industry giants like Graphcore, Amazon Web Services, and others further showcase its expanding impact.

Through its Transformers library and Hugging Face Hub, the company provides versatile resources for machine learning, catering to a variety of needs in text, image, and audio tasks. Its services have become essential for developers seeking efficient, collaborative, and innovative AI solutions.

Year founded

2016

Founders

  • Clément Delangue
  • Julien Chaumond
  • Thomas Wolf

Funding

Hugging Face's financial journey reflects its growing influence in the AI sector. In March 2021, the company raised $40 million in Series B funding. This was followed by a significant Series C round in May 2022, where it achieved a $2 billion valuation. The funding milestones continued with a substantial $235 million Series D round in August 2023, catapulting the company's valuation to $4.5 billion. This round was led by Salesforce, with notable contributions from Google (GV), Amazon, Nvidia, AMD, Intel, IBM, and Qualcomm, underscoring the tech industry's confidence in Hugging Face.

4. Inflection AI

Inflection AI is at the cutting edge of developing machine learning and generative AI hardware and applications. The company's flagship product, the Pi chatbot, represents a leap in AI-driven personal assistants. Named for "personal intelligence," Pi is designed not just to assist but also to provide an emotionally supportive experience. The chatbot aims to engage users with kindness, diplomacy on sensitive topics, and a sense of humor, setting it apart from other chatbots like OpenAI's ChatGPT. This focus on emotional intelligence in AI marks a significant step towards more human-centric technology.

Year founded

2022

Founders

  • Reid Hoffman
  • Mustafa Suleyman
  • Karén Simonyan

Funding

In June 2023, Inflection AI made a remarkable financial achievement by raising $1.3 billion. The company, led by former DeepMind leader Mustafa Suleyman, has achieved a valuation of $4 billion, with its recent $1.3 billion funding round drawing major backers like Microsoft (M12), Nvidia, and high-profile tech billionaires Reid Hoffman, Bill Gates, and Eric Schmidt.

With this funding, Inflection plans to expand its computing power and further develop Pi, as well as potentially offer APIs for selected partners. CEO Mustafa Suleyman envisions continued rapid fundraising, opting for strategic investors over traditional venture capital to leverage their experience and network. This aggressive growth strategy underlines Inflection's ambition to be a frontrunner in creating advanced AI models and applications.

5. Jasper

Jasper AI stands out in the artificial intelligence landscape as a powerful platform focused on enhancing copywriting and content creation, especially in the marketing sector. Launched in January 2021 in Austin, Texas, Jasper has evolved into a vital tool for creating diverse digital content, ranging from blog posts and social media ads to product descriptions. As a "wrapper" for ChatGPT, it utilizes the OpenAI API, making it a robust solution for businesses and enterprise clients.

Jasper's AI-driven approach simplifies the content creation process, offering an 'AI copilot' for marketing. This includes AI insights, campaign management tools, and content scheduling, all seamlessly integrated into the content production workflow. Its technology leverages models from Cohere, OpenAI, and Anthropic, although it's acknowledged to sometimes produce inaccurate information due to the 'hallucinations' typical in large language models.

Apart from text generation, Jasper also provides an API for customer-facing applications and has expanded into AI-generated artwork with "Jasper Art," utilizing DALL·E 2 technology. These features make Jasper an all-encompassing platform for creative and marketing needs.

Year founded

2021

Founders

  • Dave Rogenmoser
  • Chris Hull
  • John Phillip Morgan

Funding

Jasper AI has attracted significant investment since its inception, raising a total of $143 million. A notable funding milestone was a $125 million investment round, which placed the company's valuation at $1.5 billion. Despite facing challenges like employee layoffs in July 2023, Jasper continues to innovate and release new products, indicating a strong position in the AI content creation market. This financial backing and continued product development underscore Jasper's commitment to maintaining its status as a leading AI content generation platform.

6. Synthesis AI

Synthesis AI is pioneering synthetic data technologies to enable more capable and ethical AI. The platform leverages the power of deep learning and CGI to create photorealistic and perfectly labeled synthetic data for computer vision and perception AI applications. This synthetic data can be used to train AI models more effectively and efficiently, without the need for expensive and time-consuming human-annotation.

Synthesis AI's products and services have the potential to revolutionize the way AI models are developed and deployed. By using synthetic data, businesses can develop better models at a fraction of the time and cost of traditional approaches. This can lead to faster innovation and more cost-effective AI solutions.

In addition to its commercial applications, Synthesis AI's technology also has the potential to make AI more ethical and responsible. By using synthetic data, companies can avoid the risks associated with collecting and using real-world data, such as privacy violations and bias.

Year founded

2019

Founders

  • The company was founded by Yashar Behzadi, PhD, an experienced entrepreneur with a proven track record of success in building transformative businesses in AI, medical technology, and IoT markets.

Funding

Synthesis AI has raised over $10 million in funding from leading venture capital firms such as Andreessen Horowitz and Khosla Ventures.

7. Anthropic

Anthropic has quickly gained recognition for its work in developing general AI systems and large language models. Founded by former OpenAI members, including the siblings Daniela and Dario Amodei, Anthropic stands out as a public-benefit corporation closely aligned with the effective altruism movement. The company's ethos revolves around ethical AI development, emphasizing safety and responsible innovation.

Anthropic's flagship project, Claude, is a chatbot akin to OpenAI's ChatGPT but with a distinct focus on safety, trained on principles from human rights documents and corporate policies. This approach, termed "Constitutional AI," aims to ensure the chatbot upholds values like freedom, equality, and brotherhood. Besides Claude, Anthropic is also known for its interpretability research in AI, particularly in transformer architectures.

Year founded

2021

Founders

  • Daniela Amodei
  • Dario Amodei

Funding

By late 2022, the company had raised $700 million, with significant contributions from Alameda Research and Google Cloud. In May 2023, a further $450 million was raised in a round led by Spark Capital. The company's funding milestones continued with substantial investments from major tech players: in September 2023, Amazon announced an investment of up to $4 billion, making it a minority stakeholder and primary cloud provider. The following month, Google committed an additional $500 million, with plans to invest $1.5 billion over time. As of July 2023, Anthropic had raised a total of $1.5 billion, positioning it as a significant contender in the AI industry with a valuation bolstered by these strategic partnerships.

8. Lightricks

Lightricks has emerged as a leader in developing mobile apps for video and image editing, most notably its highly popular selfie-editing app, Facetune. Based in Israel, the company has expanded to employ approximately 600 people and boasts over 680 million app downloads as of 2023. Lightricks has distinguished itself by integrating generative AI capabilities into its products, making it a frontrunner in the mobile editing space.

Lightricks' suite of products is diverse and innovative. Facetune, its flagship app, has consistently ranked among Apple's top downloaded and paid apps. Other notable apps include Photoleap for general image editing, Videoleap for video editing, and Popular Pays for influencer marketing and content creation. The company also offers a range of other tools such as Lightleap, Motionleap, Beatleap, Artleap, Seen, and Boosted, each catering to different aspects of digital content creation.

The company's business model revolves around the freemium approach, offering subscriptions and free versions of their apps. This strategy, adopted early in the app industry's shift towards subscriptions, has played a crucial role in Lightricks' financial success and market penetration.

Year founded

2013

Founders

  • Zeev Farbman
  • Nir Pochter
  • Yaron Inger
  • Amit Goldstein
  • Itai Tsiddon

Funding

Lightricks' journey in securing funding has been marked by several successful rounds. The company received its first funding of $10 million in 2015, led by Viola Ventures. In November 2018, it raised $60 million, followed by a significant $135 million in Series C funding in July 2019, which implied a valuation of $1 billion. By September 2021, Lightricks achieved a valuation of $1.8 billion with an additional $100 million in primary and $30 million in secondary Series D funding. The total funding raised by the company amounts to $205 million, supporting its growth and innovation in the competitive field of mobile app development.

9. A121 Labs

AI21 Labs, based in Tel Aviv, is a company at the forefront of Natural Language Processing (NLP) technology. Founded in November 2017, AI21 Labs focuses on developing AI systems capable of understanding and generating natural language, making strides in how machines interact with human language.

The company's flagship product, Wordtune, is an AI-based writing assistant that offers context-aware suggestions for paraphrasing and rewrites. Launched in October 2020, Wordtune quickly gained recognition, even being named one of Google's favorite extensions in 2021. Following this success, AI21 Labs launched AI21 Studio and the Jurassic-1 NLP system, enhancing their portfolio with advanced language processing capabilities.

In 2023, AI21 Labs introduced Wordtune Spices, a generative AI tool designed to enrich textual content with a variety of expressive and stylistic options. This innovation further positions the company as a leader in AI-driven language enhancement tools.

Year founded

2017

Founders

  • Yoav Shoham
  • Ori Goshen
  • Amnon Shashua

Funding

AI21 Labs' journey in fundraising reflects its growth and the market's confidence in its NLP technology. The company's initial seed funding round in January 2019 raised $9.5 million. This was followed by a series of successful funding rounds: $20 million from Walden Catalyst and a $25 million series A round led by Pitango in November 2021. In July 2022, AI21 Labs secured $64 million in a series B funding round, with contributions from Ahren and other notable investors.

The company's most recent financial milestone is the closing of a $155 million Series C financing round in August 2023, which included investments from prominent tech giants like Google and Nvidia, as well as previous participants. This significant investment underscores the industry's belief in AI21 Labs' potential to revolutionize the field of natural language processing.

10. Tabnine

Tabnine has focused on developing a platform that enhances the software development lifecycle with generative AI. Its flagship product, Tabnine Chat, serves as an AI code assistant, offering functionalities similar to ChatGPT but specifically tailored for coding. This tool allows developers to write code more efficiently and access information about their codebases more easily.

Tabnine sets itself apart from competitors like GitHub Copilot and Amazon CodeWhisperer by offering more control and personalization, with options for on-premises deployment or via a virtual private cloud. Another advantage Tabnine claims is reduced legal risk, as it uses AI models trained on code with permissive licenses or on customers' in-house codebases.

The success of Tabnine is evident in its user base — over a million users and 10,000 customers — and its planned growth. The funds from this Series B round will be invested in expanding Tabnine's generative coding capabilities and building out its sales and global support teams. The company expects to grow its team to 150 employees by the end of the year, a significant increase from its current size of around 60. This expansion indicates Tabnine's commitment to advancing its technology and strengthening its market position in the AI coding sector.

Year founded

2013

Founders

  • Dror Weiss
  • Eran Yahav

Funding

Tabnine has recently secured a significant financial milestone. In a recent Series B funding round, Tabnine raised $25 million, led by Telstra Ventures with contributions from Atlassian Ventures, Elaia, Headline, Hetz Ventures, Khosla Ventures, and TPY Capital. This investment round brings Tabnine's total funding to $55 million.

11. Rephase.ai

Rephrase.ai is at the forefront of video creation technology, offering a unique AI-powered visual dubbing tool. This innovative platform is designed to transform any text into a video of a person realistically speaking that text. Utilizing advanced generative AI tools, Rephrase.ai is adept at learning and mimicking facial features corresponding to spoken audio. It can then generate photorealistic faces that sync perfectly with any new text or audio input.

The versatility of Rephrase.ai's technology makes it an invaluable asset across various sectors. It enables clients to create engaging training videos, personalize sales videos, bring characters to life in AR/VR environments, and give a human-like appearance to digital assistants. This technology opens up new possibilities in video production, allowing for more personalized, dynamic, and cost-effective content creation.

Year founded

2019

Founders

  • Ashray Malhotra
  • Shivam Mangla
  • Nisheeth Lahoti

Funding

As of the latest funding round on September 15, 2022, Rephrase.ai successfully raised $10.6 million in a Series A round. To date, Rephrase.ai has accumulated a total of $13.9 million over the course of four funding rounds from investors including Red Ventures, Silver Lake, AV8 Ventures, Lightspeed India, and Techstars. This funding trajectory highlights the company's consistent growth and the increasing interest from venture capitalists and investors in their cutting-edge video creation technology.

12. Midjourney

Midjourney, a San Francisco–based independent research lab, has developed a notable generative artificial intelligence program and service that specializes in generating images from natural language descriptions. Comparable to OpenAI's DALL-E and Stability AI's Stable Diffusion, Midjourney entered open beta in July 2022 and has quickly gained traction for its innovative capabilities.

Led by David Holz, co-founder of Leap Motion, Midjourney enables users to create artwork through Discord bot commands. The platform is particularly popular among artists for rapid prototyping and concept visualization, offering a new dimension to creative expression. It's also found applications in the advertising industry and architecture, where it assists in creating custom ads, special effects, and mood boards.

Midjourney continually improves its technology, releasing updated algorithm versions that enhance image quality and artistic stylization. The platform's unique approach allows for a more 'opinionated' artistic expression, making it a valuable tool for professionals seeking to rapidly prototype and visualize concepts.

Year founded

2022

Founders

  • David Holz

Funding

As of August 2022, Midjourney was reported to be profitable, a significant achievement for a startup in the generative AI space. The company's funding details have not been explicitly mentioned, but its profitability indicates a strong financial foundation with no financial backing so far.

13. Gridspace

Gridspace is reshaping how businesses understand and manage customer communications. The company specializes in AI-driven solutions that analyze voice conversations in real-time. Gridspace's technology is adept at processing and interpreting large volumes of speech data, turning them into actionable insights. This capability is invaluable for customer service and support, where understanding customer needs and responding effectively is crucial.

The platform excels in areas such as speech recognition, natural language processing, and conversation analytics. By using Gridspace, businesses can improve customer experience, enhance compliance monitoring, and gain deeper insights into customer interactions. This makes it a potent tool for companies looking to leverage AI to improve communication strategies and customer engagement.

Year founded

2012

Founders

  • Anthony Scodary
  • Evan Macmillan
  • Nico Benitez

Funding

Gridspace has raised $20.2M over three rounds.

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The substantial investments and rapid growth seen across these startups are a testament to the potential and promise of AI in transforming various industries. As these companies continue to evolve and push the boundaries of what's possible, they underscore the transformative power of AI in driving progress and innovation.

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