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A Flipped Approach to Fundraising

The Traditional “Fundraising Funnel” In the past, we’ve discussed how one can easily draw parallels between fundraising and a traditional sales & marketing funnel. Just as a sales & marketing…

3 Ways to Simplify Your Fundraising Funnel

In the words of AngelList Founder Naval Ravikant, “It’s never been easier to start a company. It’s never been harder to build one”. The competition for capital and talent is…

The Startup Metrics Potential Investors Want to See

From working with hundreds of founders we often hear, “what metrics and data should I be sharing with potential investors?” With droves of content laying out what you should and…

Moving Investors Through Your Fundraising Funnel

Last week, we wrote about the parallels between a traditional sales & marketing process to a fundraising process. This week we’ll take a look at going from prospecting potential investors…

Building Your Ideal Investor Persona

Ask any founder who has raised venture capital and they will likely tell you that fundraising is a sales process. You need to prospect, nurture, and move potential investors through…

What do Investors Care About When it Comes to Culture?

A post by Brock Benefiel. Brock is a Digital Marketing Consultant, Tech Writer, and Author of the upcoming book Flyover Startups. Everyone finds time to talk up culture. You can find…

Debt vs Equity Financing: Lessons from Lighter Capital

Last week our CEO Mike had the chance to sit down for a webinar with Allen Johnson and Zach Hoene of Lighter Capital to discuss the ins and outs of debt…

Fundraising: Build a Story Line

How Valuable Is A Pitch Deck? In the process of raising a round of funding, pitch decks create momentum to get through the initial rounds and carry you toward signing…

[Webinar] How to get Funded in 15 Days

Join Visible and our partners over at Lighter Capital on April 10th and 2pm EST for our Webinar on How to Get Funded in 15 Days. Compressing the fundraising cycle can…

How to Keep Potential Investors Engaged

Often regarded as a periodical duty, fundraising can often get buried behind day to day tasks of a CEO. By treating fundraising as a recurring task, you’ll be able to stay…