How Founders Leveraged Visible in 2023

Matt Preuss
Marketing Manager

For the venture capital world, 2023 has largely been characterized by slowed fundraising activity. Over the year, we’ve seen thousands of founders utilize Visible to update investors, track key metrics, and manage their fundraising efforts. Learn more about how founders utilized Visible to strengthen relationships with current and potential investors during a challenging year below:

Update Your Investors

Over 672,000 investors received a Visible Update in 2023. The average Visible Update was sent to 56 investors — more than the number of current investors most founders have. We’ve seen founders leverage updates to nurture their potential investors to help strengthen relationships for when it is time to “actively” raise.”

Check out a few Visible Update features we released in 2023 below:

Share Your Pitch Deck

With 61,000+ Visible Deck views in 2023, we can learn how founders approach their pitch deck sharing. Like previous years, July and August saw pitch deck sharing slow down with activity picking up in October and November — surpassing activity from the spring and early 2023. We found that pitch decks with 12 or fewer slides receive the most activity/views from investors.

Check out a few of the Visible Deck features we released in 2023 below:

Build Your Data Room

We launched Visible Data Rooms in 2023! With data rooms, you can now manage all parts of your fundraising funnel with Visible. Find investors with Connect, our free investor database. Track your conversations in our Fundraising CRM. Share your pitch deck with potential investors. And communicate with current and potential investors with Updates. Over 30,000 files were uploaded to Visible Data Rooms in 2023.

Learn more about data room improvements we released in 2023 below:

Manage Your Fundraise

Founders created 2,800+ Visible Pipelines in 2023. Like Decks, we saw the number of pipelines being created slow in the summer and pick back up in the fall — a promising sign for 2024. As fundraising has slowed in 2023, founders are utilizing Visible Pipelines to keep tabs on their ongoing conversations so they can raise faster when the time is right.

Learn more about some of the Visible Pipeline features we released in 2023:

  • Add multiple investors from Visible Connect, our free investor database, to your fundraising pipeline in one click.
  • Better navigate between investors and stages with our new fundraising table and UI
  • Automatically log conversations outside of Visible with BCC

Track Key Metrics

A core role of a startup founder is to track high-level metrics and share them with investors and stakeholders. For first-time founders, determining which metrics to track and who to share them with can be intimidating.

To help, we analyzed our data to find what the most commonly tracked and shared metrics in Visible were in 2023:

  1. Revenue
  2. Cash Balance
  3. Runway
  4. Gross Profit
  5. FTE Headcount

Check out some of the improvements we made to dashboards, metrics, and integrations in 2023 below:

  • Display changes to key metrics with waterfall charts
  • Liven up your charts with gradient charting options
  • Improve dashboard sharing with our improved widget and dashboard design.
You may also enjoy:
Product Updates
Product Update: Turn Emails Into Insights With Visible AI Inbox
Structured data. The holy grail of business intelligence. Structured data unlocks a realm of possibilities, from setting benchmarks to enhancing decision-making processes. Yet, in the venture capital landscape, accessing reliable, structured data remains a formidable challenge. This is precisely why we created the Visible AI Inbox. With unique features like automated metric detection and file parsing, the Visible AI Inbox stands out as a pioneering solution for portfolio monitoring. Discover how it can transform your data strategy by meeting with our team. Turning email into insights We believe that investors should spend time sourcing new deals and helping founders, not manually copying and pasting data from email 🙂. The AI Inbox helps aggregate insights that exist siloed in data, files, and updates across a venture firm. Updates from founders often stay stuck in one team member's inbox because it's too time-consuming to extract and enter the data and files into a more centralized repository. Visible AI Inbox makes this possible within seconds. Requests + AI Inbox = A Complete Picture The addition of the AI Inbox continues to advance our market-leading portfolio monitoring solution. The pairing of Requests + the AI Inbox will give investors a holistic view of portfolio company performance across a fund. Visible continues to be the most founder-friendly tool on the market. We’ll continue to build tools in existing workflows where both founders and investors live every day. How Does it Work? Visible AI Inbox works in three simple steps. Forward emails to a custom AI inbox email address Visible AI automatically maps data and files to portfolio companies Investors can review and approve content before it is saved From there, dashboards, tear sheets, and reports are all automatically updated on Visible. Learn more about how Visible AI Inbox can streamline workflows at your firm by meeting with our team. FAQ Will this be available on all plans? Visible AI Inbox is only available on certain plans. Get in touch with your dedicated Investor Success Manager if you want to explore adding this to your account. How is Visible addressing privacy and security with Visible AI Inbox? No data submitted through the OpenAI API is used to train OpenAI models or improve OpenAI’s service offering. Visible AI Inbox leverages OpenAI GPT 4 and proprietary prompts to extract data in a structured way and import it into Visible. If you’re uncomfortable with utilizing OpenAI to optimize your account, you can choose not to utilize this feature. Please feel free to reach out to our team with any further questions. These processes adhere to the guidelines outlined in Visible’s privacy policy and SOC 2 certification. Visible AI Inbox Best Practices We'll be sharing best practices for how investors are leveraging Visible AI Inbox in our bi-weekly newsletter, the Visible Edge. Stay in the loop with best practices and product updates by subscribing below:
Metrics and data
[Webinar] VC Portfolio Data Collection Best Practices
Customer Stories
Case Study: How Moxxie Ventures uses Visible to increase operational efficiency at their VC firm
How to Start and Operate a Successful SaaS Company