Start with Your Strengths

Matt Preuss
Marketing Manager

For many founders, reaching out cold to potential investors is their only option to engage with a potential investor.

However, most VC funds are skimming through hundreds of deals every month so it is crucial to put together a brief email that will grab their attention. Jonah Midanik, GP at Forum Ventures, joined us yesterday and broke down a great format for reaching out cold to potential investors:

Lead with your strength 

You only have 2-3 sentences to grab the attention of a potential investor. As Jonah puts it, “Regardless of round this is always true, lead with your strength.” Your strength could be you were employee #3 at Facebook, you had a consulting business in the domain, a specific metric, etc.

Why is your company going to be big 

Explain not what your company is but why it is an intriguing investment opportunity. As Jonah put it, “A VC wants to understand why your company is going to be big and why you are the person to do it.”

3 proof points

A combination of metrics or other things that prove your company is an intriguing opportunity. These could be specific metrics, customer logos, previous experience, a big-name investor, etc.

In addition to cold outreach, Jonah covered all things fundraising for pre-seed and seed-stage founders. Check out the recording here.

You may also enjoy:
Metrics and data
Using Benchmarks as a Diagnostic with Kyle Poyar
On the fifth episode of the Thrive Through Connection Podcast, we welcome Kyle Poyar, the founder of Tremont and Growth Unhinged. Tremont is an early growth equity firm based in Boston. Kyle joins us to break down his career supporting companies at OpenView, how SaaS companies should think about benchmarks, and the future of SaaS investing. About Kyle Before founding Tremont, Kyle was an Operating Partner at OpenView Ventures. During his time there, he launched the SaaS Benchmarks Report, a staple in the SaaS industry. Since then, Kyle has started Growth Unhinged, his newsletter breaking down the playbooks and tactics behind best-in-class startups. Mike, the CEO and Founder of Visible, had an opportunity to sit down and chat with Kyle. You can give the full episode a listen below: Spotify Link Apple Link What You Can Expect to Learn from Kyle How investors and founders can think about leveraging benchmarks Which SaaS metrics and benchmarks are growing in importance Why hiring is the lowest-hanging fruit for VCs to support portfolio companies How he built a content flywheel at Growth Unhinged Stay up to date with the Thrive Through Connection Podcast by subscribing wherever you listen to podcasts. You can find links to your favorite podcast hosts below: YouTube Spotify Apple
Customer Stories
Building Trust and Vulnerability in Business with Max Yoder
Reporting
Navigating Investor Relationships with Brett Brohl
Fundraising
Going From Operator to Funder with Leo Polovets