At Visible, we often compare a venture fundraise to a traditional B2B sales and marketing funnel.
- At the top of the funnel, you are adding qualified potential investors (via cold and warm outreach)
- In the middle of the funnel, you are nurturing potential investors with meetings, emails, pitch decks, etc.
- At the bottom of the funnel, you are hopefully closing new investors and turning them into your biggest champions with regular communication.
Like a sales process, a good fundraise starts by finding the right investors for the top of your funnel. One key aspect to look for is the location of the investor (and where your company works from).
Related Resource: The 12 Best VC Funds You Should Know About
If you’re based in London, check out our list of 15 investors below:
Seedcamp
Focus and industry: The team at Seedcamp focuses on Software, Fintech, SaaS companies.
Related Resource: FinTech Venture Capital Investors to Know
Funding stage: Seedcamp focuses on pre-seed, seed, and series A investments.
As put by the team at Seedcamp, “We invest early in world-class founders attacking large, global markets and solving real problems using technology. We are running our Investment Forum process entirely online and are proactively investing in European companies across pre-seed and seed who are building the breakout businesses of tomorrow.”
While Seedcamp is located in London, they will invest in companies across the globe.
Index Ventures
Focus and industry: The team at Index invests in companies across every sector.
Funding stage: Index Ventures invests in stages from seed through growth.
As put by the team at Index Ventures, “Other firms invest in deals, Index invests in people. A deal is transactional. Relationships endure, and ours are based on curiosity, thoughtfulness, and deep conviction.” The team at Index invests in companies across the globe, across every stage and sector.
Accel Partners
Focus and industry: The team at Accel invests is agnostic in their industry focus.
Funding stage: Accel invests in every stage from seed to growth stage.
As put by their team, “Accel is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth. Atlassian, Braintree, Cloudera, CrowdStrike, DJI, Dropbox, Dropcam, Etsy, Facebook, Flipkart, FreshWorks, Jet, Qualtrics, Slack, Spotify, Supercell, UiPath and Vox Media are among the companies the firm has backed over the past 35 years.”
Balderton Capital
Focus and industry: Balderton Capital is agnostic in their industry focus.
Funding stage: The team at Balderton invests in companies from seed to growth stage.
As put by their team, “Balderton Capital is an early-stage venture firm that’s based on the principles of teamwork and an intense dedication to building companies of lasting value. They provide superior service to entrepreneurs through a unique, team-oriented partnership. This team approach not only makes it more fun for them to come to work everyday, but more importantly, it benefits their portfolio companies. Instead of competing for resources, they share ideas, contacts and resources.”
Ascension
Focus and industry: The team at Ascension looks for, “a compelling business model capable of rolling out globally.”
Funding stage: Ascension funds seed and series A companies.
As put by their team, “Ascension is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders.”
The team at Ascension primarily invests in companies that are building in the UK.
MMC Ventures
Focus and industry: Fintech, Data-driven Health/Digital Health, Deep Tech, AI, Software, SaaS, Data Infrastructure.
MMC Ventures is one of the most active early-stage tech investors in Europe. Focusing on enterprise AI, fintech, data-driven health, data infrastructure & cloud, we back founders from Series A and Seed stages. During the past two decades, we have formed a unique understanding of what it takes for a start-up to scale. We distinguish ourselves through our commitment of going deeper – on the technologies we invest in, and the partnerships we build with founders.
Related Resource: 15 Venture Capital Firms Investing in VR
Funding stage: The team at MCC primarily invests from Seed-stage through Series A
“We conduct in-house research, providing us with a differentiated understanding of emerging technologies and sector dynamics to identify the areas and themes that have the potential to create the next multi-billion European success stories. Our portfolio spans enterprise AI, fintech, data-driven health, cloud and data infrastructure, with notable investments such as Snowplow, Copper, YuLife, Peak AI, Synthesia, Recycleye, MindsDB, Ably and Signal AI.” –MCC Ventures
Learn more about MMC Ventures by checking out their Visible Connect Profile here →
<h2=”Octopus Ventures”>7) Octopus Ventures
Focus and industry: According to their website, “Our teams are sector experts focusing on six exciting and meaningful areas: B2B Software, Climate, Consumer, Deep Tech, Fintech and Health.”
Funding stage: The team at Octopus invests from seed to series B.
As put by their team, “We back founders who are changing the world for the better. We invest where we can make the greatest positive impact, getting behind businesses that put people, community and the environment first.”
LocalGlobe
Focus and industry: LocalGlobe is agnostic in their industry focus.
Funding stage: The team at LocalGlobe primarily focuses on seed stage investments.
LocalGlobe is a venture capital firm that focuses on seed and impact investments. The team at LocalGlobe primarily focuses on companies located in the UK and Europe.
Connect Ventures
Focus and industry: List the focus, industry, or types of companies this VC typically invests in.
Funding stage: Give the funding stages this VC typically invests in.
As put by their team, “We’ve been investing in pre-seed and seed stage product companies since 2012, from our home in London. We’re a partner-only, Europe-wide, low volume, high conviction investment team.” The team at Connect Ventures primarily focuses on companies located in the UK and Europe.
Downing Ventures
Focus and industry: Downing Ventures is focused on healthcare businesses.
Funding stage: Downing Ventures does not publicly state what stage companies they traditionally fund.
As put by their team, “We offer investors the opportunity to invest in leading UK early-stage healthtech businesses. Your investment will support companies that develop evidence-based, tech-enabled clinical solutions that significantly improve access to high-quality care, improve clinical outcomes for patients, but also reduce the cost of delivery.”
Passion Capital
Focus and industry: Passion Capital is focused on digital media/technology companies.
Funding stage: Passion Capital is focused on early stage companies.
As put by their team, “Passion Capital is a partnership of entrepreneurs and operators who are applying our experiences to helping founders and early-stage teams build great digital media/technology companies.
We are committed to fostering an ecosystem of technology, collaboration and executional excellence in Europe, and we believe that the critical differentiator and key asset of a successful business is the passion and ability of its founders. We take pride in the caliber and success of all of our founders and teams including but nowhere near limited to GoCardless, Tray.io, Mendeley, Digital Shadows, urban, Adzuna, Smarkets, Ravelin, Nested, Tide, Spill, Marshmallow, Butternut Box,, PolyAI, Lendable and Monzo Bank.”
Notion Capital
Focus and industry: As put by their team, “We focus on B2B SaaS, using data/ML and tech to disrupt an industry. Industry agnostic.”
Funding stage: Notion Capital is focused on companies from seed to series B.
As put by their team, “Notion Capital is a VC firm focused on European SaaS and Cloud.
We’re here to support exceptional founders on their extraordinary journeys.”
Playfair Capital
Focus and industry: Playfair Capital is sector agnostic.
Funding stage: Playfair Capital focuses on pre-seed and seed stage investments.
As put by the team at Playfair Capital, “We’ve been helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013. We’ve backed the founders of more than 60 companies including Mapillary (acq. Facebook), CryptoFacilities (acq. Kraken), Omnipresent, Orca AI, Ravelin, sprout.ai, Thought Machine, Trouva and Vinehealth.”
Fuel Ventures
Focus and industry: Fuel primarily invests in SaaS and marketplace companies.
Funding stage: The team at Fuel is focused on early stage investments.
As put by their team, “Fuel Ventures was founded by a successful entrepreneur who built his own company and scaled it to a £55m exit. We know how hard building fast growth companies is and use all our operational expertise and experienced network to help companies grow. We enjoy rolling our sleeves up and building companies alongside the founders and their teams.”
Beringea
Focus and industry: The team at Beringea backs both B2B and B2C businesses.
Funding stage: Primarily focused on Series A and Series B companies
As put by the team at Beringea, “When looking at businesses, we primarily look for a good business with a good busienss model. We aren’t in the unicorn hunting business, but rather look for sound investments that will generate sound returns. We back both B2B and B2C businesses.” The team at Beringea invests in companies in both the US and UK, with slightly different offers for each location:
RTP Global
Focus and industry: The team at RTP focuses on B2B and B2C Technology. According to their website, this includes "AI, B2B SaaS, DevOps, fintech, e-commerce and retail, health, tech, climate, and transport."
Funding stage: RTP Global invests in companies ranging from seed to Series B.
Learn more about RTP Global and check out their Visible Connect Profile below:
Connect with investors in London with Visible
At Visible, we oftentimes compare a fundraise to a B2B sales and marketing funnel. At the top of your funnel, you are finding new investors. In the middle, you are nurturing and pitching potential investors. At the bottom of the funnel, you are working through diligence and ideally closing new investors.
Related Resource: A Quick Overview on VC Fund Structure
With the introduction of data rooms, you can now manage every aspect of your fundraising funnel with Visible.
- Find investors at the top of your funnel with our free investor database, Visible Connect
- Track your conversations and move them through your funnel with our Fundraising CRM
- Share your pitch deck and monthly updates with potential investors
- Organize and share your most vital fundraising documents with data rooms
Manage your fundraise from start to finish with Visible. Give it a free try for 14 days here.
