Key Takeaways for Founders
- B2B stays strong: Recurring revenue and enterprise demand for AI, cloud, and automation keep B2B a top VC focus.
- Know your subsector: Clearly position as Enterprise SaaS, B2B Commerce, Payments/Fintech, Vertical SaaS, or B2B2C so investors benchmark you correctly.
- Metrics that matter: Consistent ARR growth, NRR ≥ 100% (110%+ is strong), CAC payback ~12 months for SMB/PLG or 12–18 months for enterprise, and 70–80% gross margins.
- Winning GTM strategies: Match price and product—Direct Enterprise for high-ACV, Product-Led Growth for bottoms-up tools, or a Hybrid model (PLG wedge- enterprise upsell).
- Fundraising edge: Prepare a complete data room and show security readiness, referenceable customers, and clear ROI to shorten long enterprise sales cycles.
The business-to-business (B2B) sector remains one of the strongest categories for venture capital investment. Unlike B2C startups that often chase shifting consumer behavior, B2B companies provide essential products and services that solve inefficiencies, improve productivity, or unlock new revenue streams for other businesses.
“Enterprise software is set to remain the fastest-growing segment of IT spending in 2025 as organizations prioritize AI-enabled applications and platforms that enhance productivity, efficiency and resilience.” - Gartner
That growth reflects both the resilience of the sector and its critical role in keeping enterprises competitive. B2B startups fundraising in this environment still face distinct challenges. Enterprise sales cycles are long and complex. Security and compliance reviews often stall deals. Multi-stakeholder approvals slow down adoption. Founders must prove not only product-market fit, but scalability, ROI, and defensibility.
This guide identifies the top venture capital firms investing in B2B startups across key subsectors, highlights what those investors seek, and provides founders with tactical guidance for successful fundraising.
The B2B Fundraising Landscape
B2B is not a single category. Within it are multiple subsectors, each with unique investor expectations, growth patterns, and go-to-market motions. Understanding where your company fits is critical because investors benchmark you against peers in your category. Positioning yourself clearly, “we’re enterprise SaaS with $3M ARR and 125% NRR” versus just “we’re B2B”, ensures you’re compared fairly and pitched to the right funds.
What Investors Look for by Subsector
- Enterprise Software: Investors expect strong net revenue retention (NRR), evidence of compliance and security readiness, and expansion potential inside existing accounts.
- B2B Commerce: Benchmarked on GMV (gross merchandise value) growth, take rate, and strength of network effects. Founders should highlight liquidity between buyers and sellers.
- B2B Payments: Investors care about transaction volume, regulatory readiness, and trust signals such as banking or platform partnerships. Profitability comes from scale and layered financial services.
- Vertical/Horizontal SaaS: SaaS investors compare gross margins (70–80% range), CAC payback, and ARR growth rate against sector cohorts. Vertical SaaS founders should demonstrate industry-specific stickiness.
- B2B2C: Benchmarked on how strongly you serve both sides of the chain. VCs want proof that partners win more customers using your product, and that those downstream consumers are highly engaged.
Why Founder Positioning Matters
Raising as a B2B founder isn’t just about “we’re growing X%.” You need to:
- Frame yourself in the right subsector to be benchmarked appropriately.
- Show fluency in the KPIs relevant to your segment.
- Pitch investors who specialize in or at least understand your fundraising lane.
The Six Core Subcategories We’ll Explore
- General B2B
- B2B & Enterprise
- B2B Commerce
- B2B Payments
- B2B Software (SaaS)
- B2B2C
Each carries unique investor criteria, fundraising success signals, and different leading VCs. By studying how each subsector is evaluated, founders can craft compelling narratives and raise more efficiently.
General B2B
B2B startups attracted the majority of venture dollars, led by demand for AI-native solutions, digital infrastructure, and SaaS platforms. Predictable contract revenue and high customer lifetime value make these companies resilient and attractive to investors.
Fundraising Tips
- A healthy pipeline of paying customers plus referenceable case studies/logos, demonstrating product-market fit.
- ARR growth that is both strong and consistent- many SaaS companies in recent benchmark reports show ~25-30% median YoY growth, with top quartile performers achieving 50-60%. Pavilion
- Net Revenue Retention (NRR) above 100%, ideally in the ~105-110% range for top performers, showing that expansion within existing accounts offsets churn. saascan
- CAC (Customer Acquisition Cost) payback period of ~12 months is common in SMB / mid-market segments; for enterprise deals, payback up to ~18-24 months can be acceptable. Bantrr
- Evidence of scalability: ability to serve multiple customer sizes (SMB, mid, enterprise), or industries, showing that the GTM model works across segments. Diversified revenue sources and customer base improve resilience.
Top VCs Actively Investing in all B2B
D2 Fund
About: D2 invests in B2B start-ups solving technical challenges. We look for durable business models and believe a strong focus on capital efficiency radically improves the odds of success for founders and investors.
Acceleprise
About: Acceleprise invests in early stage B2B SaaS and enterprise technology companies and unifies the global technology community through mentors.
Sweetspot check size: $ 100K
Traction metrics requirements: Looking at companies from pre-product to $250k+
Thesis: There are many founders who have great ideas in B2B, but don't know enough about Sales and GTM to scale. With the help of top operators in our network from the likes of Salesforce, Cisco, Gainsight, Zuora, and more, we can help.
2048 Ventures
About: First and foremost, we always want to meet exceptional founders with a compelling vision and strong founder-market-fit, regardless of the space they are building in.We look for companies that are differentiated and defensible through data and technology.
Business models we like: API/Data Platforms, Marketplaces/Networks, B2B Vertical SaaS, Consumer Subscription with a science/technology edge.
Sectors we gravitate towards: Anything API first, bio/genomics, digital health, frontier tech (preferably software/enablement layer, but would do hardware too), sustainability/climate, AI/ML applications, fintech, femtech, eldertech, VR/AR.
Active Capital
About: Active Capital is a venture firm focused on leading seed rounds for B2B SaaS companies outside of Silicon Valley.
Sweetspot check size: $ 750K
Traction metrics requirements: Pre-Seed: Product built and in market with users. Pre-revenue is ok.
Seed: $20k MRR and growing swiftly each month (flexible)
Thesis: Active Capital is a venture firm designed to lead seed rounds for B2B SaaS companies outside of Silicon Valley.
Visionaries Club
Traction metrics requirements: Visionaries Club is divided into two micro funds. A (pre) seed-stage fund leveraging its unicorn and digital founder LP network for very early and exclusive access to the most promising entrepreneurs across Europe.
A second Early Growth fund leveraging especially the fund's industrial LP network that is intended to support the most promising European B2B companies in their early growth stage from Series B onwards with global reach and scale.
Thesis: Visionaries Club is a Berlin-based early stage VC fund focusing on B2B investments in Europe and is backed by leading European digital founders and family business entrepreneurs.
Method Capital
About: Method Capital is a Chicago-based venture capital firm specializing in growth stage investments in B2B technology companies. We look to invest in companies that have completed initial software development, recurring revenue and scalable business models. Method Capital is primarily focused on working with firms based in the Midwest, although we will invest anywhere.
We are seeking to fund initial investments ranging from $1 million to $10 million, although exceptions will occur. Ideal initial investment size is $5 million.
Openspace Ventures
About: Openspace Ventures makes investments in early-stage technology companies based in Southeast Asia.
Thesis: By focusing on the fundamentals and with a wide-scale operations team, we actively partner with our 45+ portfolio companies to help build viable and responsible B2B and B2C businesses.
B2B Enterprise
Enterprise IT spending is projected to grow 8 percent this year, driven by AI-enabled software, data infrastructure, and cybersecurity. However, enterprise adoption cycles remain lengthy, often stretching 9–18 months.
Fundraising Tips
- Security and compliance readiness (SOC 2, ISO certifications, etc.)
- Strong design partners or early enterprise pilot customers
- Ability to navigate complex sales (multi-stakeholder buying committees)
- Proof of enterprise ROI and reduced time-to-value during implementation
- Path to large contract values and upsell/expansion opportunities
Top VCs Actively Investing in B2B Enterprise
Fin Capital
About: Fin VC is focused on B2B, principally Enterprise SaaS FinTech companies in the US, EU, MENA, and Asia.
LETA Capital
About: Software is eating up the world. LETA Capital invests in b2b software, early stage, focused on Russia, Eastern Europe and Israel.
Counterpart Ventures
Thesis: We invest in B2B SaaS, mobility and marketplace technologies which target nontrivial problems or fill missing gaps in large markets.
CEAS Investments
Thesis: Investing in enterprise software businesses at the early stages (pre-seed/seed). We are investing off of a family office's balance sheet. We typically invest between $150k - $1.5m as a first check into a company and have the ability to meaningfully follow-on and lead later rounds.
Spicehaus Partners AG
About: Spicehaus Partners AG is an independent Swiss venture capital investor. We focus on seed and early stage companies in the technology sector in Switzerland. We are hands-on investors and actively accompany our portfolio companies on their road to success.
B2B Commerce
B2B commerce platforms have surged in relevance as industries continue to digitalize procurement, supply chain, and wholesale trade. Traditional offline distribution is being disrupted by verticalized online marketplaces and platforms that manage everything from payments to logistics.
Investors see huge potential in vertical B2B marketplaces (e.g., construction materials, agriculture inputs, industrial goods) that bring transparency to fragmented industries. The most successful platforms show rapid GMV growth and embed financial services such as working capital, insurance, and payments into transactions.
Fundraising Tips
- GMV (Gross Merchandise Volume) growth trajectory and take-rate consistency
- Network effects, liquidity, and buyer/seller stickiness
- Expansion into embedded services like payments, credit, or logistics
- Strong unit economics (CAC relative to GMV and margin capture)
- Vertical-specific expertise and defensibility against incumbents
Top VCs Actively Investing in B2B Commerce
Curiosity VC
Thesis: Curiosity aims to support founders in Europe, building AI-first B2B software companies that serve the world, not eat it.
Illuminate Ventures
About: Illuminate Ventures is an early-stage VC investor focused exclusively on B2B software companies. We don’t rely on “pattern recognition” or following the herd. Our sweet spot is as a lead or co-lead of a startup's first institutional round of financing. Our team is made up of experienced investors with prior operational success, complemented by a world class, 45+ member Business Advisory Council. We’ve been there ourselves as entrepreneurs and work closely with founders to support them in building truly great companies and teams.
Thesis: Further along seed stage companies that can demonstrate rapid and measurable ROI.
Relay Ventures
About: Relay Ventures is an early stage venture capital firm that invests in passionate entrepreneurs disrupting and creating new markets through mobile technologies. Unlike other funds, Relay exclusively focuses on software for mobile devices and the connected Internet, creating an unparalleled set of networks and resources that tangibly help founders build world-class companies. With offices in Toronto and Calgary, the firm is active throughout North America.
Revo Capital
About: Established in 2013, Revo Capital is Turkey’s largest and one of its pioneering venture capital firms, dedicated to empowering the startup ecosystem across Turkey and Central Eastern Europe (CEE).
Thesis: With its third fund, Revo Capital is strategically focused on six sectors: B2B SaaS and enterprise software, financial technology, health technology, cybersecurity and cloud solutions, energy, and gaming. The firm emphasizes investments in companies leveraging AI to drive growth and transformation, aiming to scale these innovations in both regional and global markets.
Beta Boom
About: Beta Boom is a generalist pre-seed and seed fund investing in founders who do not fit the Silicon Valley founder profile.
Traction metrics requirements: Beta Boom invests in pre-seed and seed startups solving meaningful problems for consumers, businesses, & workers.
B2B Payments
In the past few years, startups have emerged to streamline accounts payable/receivable, enable cross-border transfers, and provide embedded finance options within marketplaces and software platforms. Investors are drawn to this space because of its massive volume, sticky integrations, and opportunities to layer value-added services such as credit, fraud prevention, and working capital financing.
Fundraising Tips
- Transaction volume growth and increasing share of wallet
- Partnerships with financial institutions, processors, or enterprise software providers
- Compliance with relevant regulations (KYC, AML, PSD2, local banking licenses)
- Gross margin durability, especially in interchange or SaaS hybrid models
- Potential to expand into lending, card issuance, or treasury services
Top VCs Actively Investing in B2B Payments
Eight Roads
About: Eight Roads is a global venture capital firm backed by Fidelity, with over 50 years of investing experience. Managing $11 billion in assets, the firm has invested in more than 500 companies worldwide. With offices in Europe, India, China, Japan, and the US, Eight Roads partners with technology and healthcare companies, supporting them as they scale to become global leaders. The firm's portfolio includes notable companies such as AppsFlyer, Icertis, Paidy, and PharmEasy.
Thesis: Eight Roads focuses on partnering with ambitious technology and healthcare founders globally. Leveraging its extensive network and resources, the firm aims to support companies in scaling and achieving market leadership. By combining deep sector expertise with a long-term investment approach, Eight Roads seeks to drive innovation and deliver sustainable growth across its portfolio.
Caixa Capital Risc
Traction metrics requirements: Deeptech: MVP some market feedback, B2B SaaS: Early proven market traction (>10K€ MRR)
AirTree Ventures
About: AirTree Ventures is a group of experienced investors and entrepreneurs based in Sydney.
Relish Works
Thesis: Our fund invests in technology and companies looking to disrupt the food value chain.
01A (01 Advisors)
About: 01A is founded on the simple idea that proven scaled operators are uniquely positioned to help hyper-growth companies reach the next level.
We’ve grown companies $0 to $123B in yearly combined revenue and created $1T of public company market cap, as the former CEO and CRO/COO of Twitter and CRO of Facebook.
We come in right after companies have found product-market fit (usually Series As and Bs) with a $10M-$20M check, and focus on scaling and GTM.
We help Founders learn, adapt and improve their pace of execution in order to transform breakthrough products into world-class companies.
B2B SaaS
B2B SaaS continues to be a major focus in the startup and VC ecosystem. Key expansion areas include Vertical SaaS (industry-specific tools for healthcare, logistics, construction, etc.) and AI-powered SaaS, particularly generative AI automating workflows in customer support, sales, product, etc. Even amid broader market headwinds, B2B SaaS remains relatively resilient due to its recurring-revenue models and strong global demand for cloud-based applications. Jurassic Capital
Fundraising Tips
- Strong ARR growth with visibility into pipeline remains essential.
- Net Revenue Retention (NRR) of ~100-110% is typical; >110% places a company in the higher performing group. Benchmarkit
- CAC payback of ~12 months is excellent in SMB or mid-market segments. For enterprise / high ACV customers, 12-18+ months may be more realistic. Lucid
- Gross margins of ~75-80% are strong for pure SaaS business models; lower for hybrids, services or tools with high non-SaaS components. K-38 Consulting
- Go-to-market efficiency (whether sales-led, PLG, hybrid) is increasingly critical—those with self-serve / PLG motions tend to have better revenue efficiency and quicker scaling. ProductLed
Top VCs Actively Investing in B2B Software (SaaS)
Macdoch Ventures
About: Macdoch Ventures is a private Sydney-based venture firm helping startups with financing, business development and other strategic advice.
Sweetspot check size: $ 500K
Thesis: Supporting Australian and New Zealand companies to launch globally, right at the beginning.
TinySeed
About: TinySeed is the first startup accelerator in the ‘independent funding’ space – that space between bootstrapping and venture capital. While not strictly RBI, we are designed for SaaS founders who want to maintain control of their companies and who up until last year, would have bootstrapped due to the lack of relevant funding options.
Frontier Growth
About: Frontier Growth is a growth equity firm focused on software and technology-enabled business services companies.
Thesis: We partner with domain experts who are disrupting late adopting industries with modern vertical SaaS solutions that customers love. We are people first investors, passionate about supporting vertical SaaS companies through their growth journey.
ATX Venture Partners
About: ATX Venture Partners is a venture capital firm that focuses on leading Seed, Series A, and early-stage software investments across the US. The firm invests in disruptive and emerging B2B software, APIs, applications, frontier tech, and marketplaces across a number of industries including Supply Chain, FinTech, InsurTech, and Future of Work. ATX also opportunistically invests into different stages, investment structures, and profiles outside of our early stage fund vehicles.
Las Olas Venture Capital
About: LOVC is an early-stage venture capital firm. We lead rounds in B2B software companies with an initial check size of $1 - 3 million and work closely with our portfolio founders.
Thesis: We partner with early-stage startups capitalizing on the growing demand for technology that modernizes outdated business workflows and provides measurable ROI benefits. Our core mission is to amplify their impact. We achieve this by taking a low-frequency, high-conviction investment approach, which enables us to be deeply collaborative and hands-on with the founders we back.
B2B2C
B2B2C (business-to-business-to-consumer) models serve businesses that then deliver value to end consumers. Examples include fintech infrastructure providers enabling banks to launch consumer apps, or e-commerce platforms that power merchants' online storefronts.
This hybrid approach has gained traction because it allows startups to scale quickly by leveraging existing business distribution networks while still tapping into consumer demand.
Fundraising Tips
- Clear value proposition for both the business partner and the downstream consumer
- Strong metrics on partner adoption (number of merchants, banks, providers)
- Evidence of consumer engagement, conversion, and retention at the end-user level
- Ability to balance enterprise sales cycles with consumer growth dynamics
- Downstream network effects that create defensibility
Top VCs Actively Investing in B2B2C
Mercury
Mercury is an early-stage venture capital firm partnering with entrepreneurs to drive innovation across Middle America. Mercury’s investment themes target B2B SaaS and B2B2C marketplace platforms enabling the digital transformation of markets, industries, and customer relationships. With $750M under management, Mercury has created over $9 billion of value with an operationally focused investment strategy helping startups achieve rapid, sustainable growth. Mercury is headquartered in Houston with offices in Austin, Texas and Ann Arbor, Michigan.
Bossanova Investimentos
About: Bossanova is the most active VC in Latin America ; We invest in startups at the pre-seed stage; B2B or B2B2C companies with scalable and digital business models that are operating and making money.
Wildcat Venture Partners
About: Wildcat invests in early stage B2B and B2B2C tech startups in the following markets: Digital Health, EdTech, Enterprise SaaS and FinTech.
Thesis: We invest in B2B and B2B2C startups leveraging key technologies such as Machine Learning/AI, IoT, and Cloud & Mobility in the following markets: Digital Health, EdTech, Enterprise SaaS, and FinTech.
Ananda Impact Ventures
Thesis: Ananda Impact Ventures is one of the leading impact investors in the UK and Europe. Our investees address social challenges in vital areas such as education, health, consumption, and ageing population. We are also open to other impactful areas.
Leadout Capital
About: Leadout Capital is a high resolution early stage venture capital fund. We lead with a founder market fit thesis and look to back “non-obvious”, resilient founders working on solving problems in overlooked and underserved markets.
Thesis: Invest in historically overlooked founders who have deep knowledge of a customer need that they are meeting with a software solution
Additional Founder Guidance
Key Fundraising Metrics in 2025
Investors benchmark B2B startups against peers, so understanding what “good” looks like is essential. Some of the key metrics that matter most this year:
- Annual Recurring Revenue (ARR):
- Series A companies often target $1–3M ARR (or more) with steady, measurable month-over-month growth.
- Series B companies more commonly show $5–10M+ ARR (depending on market / vertical).
- YoY ARR growth of ~50-100% is excellent and tends to indicate strong product-market fit; median growth for many SaaS companies is lower (~25-30%) so much of this depends on stage. Pavilion
- Net Revenue Retention (NRR):
- Anything above 100% shows expansion vs. churn (baseline).
- ~110-120% is good for many companies.
- ~120-130%+ is best-in-class for enterprise or high-expansion SaaS. SaaS and Co
- CAC Payback Period:
- ~12 months or less is excellent for SMB / PLG / faster-sales-cycle businesses.
- For enterprise / higher ACV / longer sales cycle companies, 12-18 months (or more) may be typical. First Page Sage
- Gross Margin:
- Healthy gross margins for B2B SaaS firms are often in the 70-85% range.
- Margins lower than ~70% suggest either high cost of service delivery, infrastructure, or support; margins consistently above ~80-85% are hard to maintain unless you're very efficient or have low delivery costs. Maxio
- Sales Efficiency / Magic Number:
- This metric is often computed as Net New ARR ÷ prior period Sales & Marketing spend. Wall Street Prep
- A Magic Number of ~0.75-1.0 is solid.
- A number >1.0 indicates very efficient growth (you are generating more than $1 of new ARR for every $1 spent on S&M in the previous period).
Tip: Too many founders highlight total sign-ups or website visitors, but investors want recurring financial results and evidence of repeatability.
Go-to-Market Strategies for B2B Startups
Selecting the wrong GTM strategy is one of the biggest pitfalls for early B2B companies. Each approach matches product type and price point:
- Direct Enterprise Sales
- Best for high annual contract value (ACV) products, often above $50K per year (varies by industry).
- Requires seasoned account executives, longer sales cycles, proof-of-concept or pilot programs, and hands-on onboarding with technical and professional services.
- Investors look for early referenceable customers, multi-year contracts, and evidence of expansion potential within those accounts.
- Product-Led Growth (PLG)
- Ideal for bottom-up adoption such as developer platforms or team productivity tools.
- Key metrics include freemium-to-paid conversion rates, active usage, and team expansion inside accounts.
- A frequent mistake is underinvesting in customer success and onboarding for free users, which slows conversion and overall growth.
- Channel or Partnership Sales
- Effective when trust and wide distribution are essential—common in fintech, payments, or regulated markets.
- Investors expect proof that partners bring qualified leads, not just recognizable logos.
- Embedding technology into larger ecosystems—through integrations or marketplace partnerships—can accelerate growth while reducing direct sales costs.
- Hybrid Models
- Combine PLG adoption with enterprise upsells.
- Often begins with individuals or small teams using a free or low-cost version, then expands until IT or executives sign a broader enterprise contract.
- Favored by investors because it shows bottom-up demand while enabling large enterprise deal sizes.
Preparing Your Data Room and Fundraise Narratives
Enterprise B2B startups often get stuck in diligence because of long cycles and complex buyer requirements. A well-prepared data room can eliminate weeks of back-and-forth. Core elements include:
- Financials: P&L, cash flow, balance sheet, burn multiple, ARR build (monthly).
- Revenue Data: Cohort retention tables, churn analysis, logo retention, NRR.
- Pipeline Metrics: Sales cycle length, conversion rates by stage, win/loss breakdowns.
- Operational Documentation: Product roadmap, compliance and security certifications (SOC 2, GDPR, ISO).
- Customer Proof Points: Customer reference list, case studies, NPS scores.
- Team & Cap Table: Hiring plan, organizational chart, option pool details, investor rights.
Remember, investors not only fund growth, they underwrite risk. For B2B companies, that risk is tied to enterprise adoption cycles, security, and scalability. Making sure your data room answers these questions proactively ensures smoother fundraising conversations.
Balancing Fundraising With Enterprise Sales
A reality for B2B founders is that fundraising and sales cycles often collide. It’s common to be in a fundraising process while enterprise deals are still stuck in procurement. Strategies that help:
- Line up strong design partners or early pilots before you raise.
- Focus on logo signals over revenue at very early stages. A Fortune 500 proof of concept can often carry as much weight as $1M ARR in fundraising conversations.
- Build investor confidence by narrating the sales cycle clearly: show average cycle length, stage-by-stage pipeline, and recent conversions.
- Prepare security and compliance documentation early. Founders often lose months to InfoSec reviews, which also slows fundraising momentum.
Resources and Next Steps
Fundraising in B2B is complex, but founders don’t need to navigate it alone. Visible’s mission is to make connecting with the right investors and running a smooth fundraising process easier.
Here are a few ways to take the next step:
- Use Visible Connect filters to discover venture capital firms that specialize in the subsectors covered here: B2B enterprise, B2B commerce, B2B software, B2B2C, B2B Payments, all B2B, and more. You can filter by stage, check size, geography, and subsector focus to build a targeted investor list.
- Prepare your data room inside Visible with clear, consistent reporting. Founders can share investor updates, track metrics like ARR and NRR, and centralize financial documentation.
- Send investor updates with confidence.
Frequently Asked Questions (FAQ)
1. Why is B2B still a top focus for venture capital in 2025?
Investors value B2B startups for their predictable recurring revenue, high customer lifetime value, and strong demand for AI-enabled, cloud, and automation solutions. Even with broader market volatility, enterprise software remains one of the most resilient segments of global IT spending.
2. What key metrics do VCs expect from B2B startups?
Investors typically look for steady ARR growth, Net Revenue Retention (NRR) of at least 100% (with 110%+ considered strong), CAC payback around 12 months for SMB/PLG models or 12–18 months for enterprise sales, and gross margins in the 70–80% range for pure SaaS businesses.
3. How should founders position their company when fundraising?
Clearly define your subsector—such as Enterprise SaaS, B2B Commerce/Marketplaces, B2B Payments/Fintech, Vertical SaaS, or B2B2C—so investors benchmark you against the right peers and apply the most relevant valuation and growth expectations.
4. Which go-to-market strategies work best for B2B startups?
Choose a strategy that matches your product and price point. Direct Enterprise Sales fits high-ACV solutions with complex needs, Product-Led Growth (PLG) works for bottoms-up tools with viral adoption, and Hybrid models that start PLG and scale to enterprise contracts are increasingly favored.
5. What slows down B2B fundraising and sales cycles?
Enterprise deals often face multi-stakeholder approvals, lengthy proof-of-concept phases, and strict security and compliance reviews. Founders should prepare a detailed data room, highlight ROI, and show referenceable customers to speed diligence and close deals.
6. Which B2B trends should founders watch in 2025?
Major themes include AI-native applications, vertical SaaS tailored to specific industries, embedded finance within software platforms, and digital supply-chain resilience—areas where investors see significant growth potential.
7. Where can I find a reliable B2B investors list?
Founders can explore curated B2B investors lists through platforms like Visible Connect. Filter by stage, check size, geography, and subsector, helping you build a targeted outreach list of venture firms that actively fund B2B startups.
8. Who are some of the top B2B investors in 2025?
Leading B2B investors include firms with deep enterprise expertise such as D2 Fund, Acceleprise, 2048 Ventures, Visionaries Club, Method Capital. These VCs consistently back high-growth B2B software, SaaS, and enterprise technology companies worldwide, making them top B2B investors for founders seeking capital.
