The Best Practices for VC Portfolio Data Collection

Matt Preuss
Marketing Manager

As more capital flows into venture as an asset class, investors are increasingly competing for LP dollars and space on the cap table from the best founders they work with.

Gone are the days when capital is enough of a differentiator for a VC fund to get on a hot startup’s cap table. Considering the average VC + Founder relationship is 8-10 years (longer than the average marriage in the US) — founders are beginning to look for a true partner out of a VC fund.

In order for a VC fund or emerging fund manager to stand out among other funds, they need to have the data and systems in place.

LPs have increasingly higher expectations for fund performance while founders have increasingly higher expectations for VC funds.

About this Report

The goal of this report is to break down the best practices we see hundreds of VC use to collect and share their portfolio data. We outline best practices related to:

  • Market Data Overview
  • Timing of Data Requests
  • Number of Metrics to Collect
  • Most Common Metrics
  • The Founder Experience
  • Qualitative Questions
  • Minimum Viable Data Request

Company Success = Fund Success

Venture capital funds are only as successful as their portfolio companies. There are few people who have been in a founder’s shoes and can help them navigate the challenges they are facing. However, investors are in a unique position as they’ve likely seen many portfolio companies and potential investments face the same challenges.

In order to best help portfolio companies, investors need to have a strategy in place to collect both qualitative and quantitative data from their portfolio companies.

Collecting a few KPIs and company asks is a great place to start (more on this later in the report). At the same time, there is a balance between helping and being a burden on a portfolio company.

Download our report to learn some simple best practices so you can collect the data you need without burdening your portfolio companies

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