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Our Ultimate Guide to SaaS Metrics
Determining what SaaS metrics to track and who to share them with is vital to a SaaS company’s success. Learn more about implementing and tracking the right SaaS metrics below.
Topic
Metrics & KPIs
Upside.fm Podcast: Powering Communication for Founders and Investors
Upside is a podcast about startup investing outside of silicon valley. Our founder, Mike Preuss, was able to sit down with the hosts at Upside and discuss all things founder…
Founders Forward: Our 10 Most Popular Posts of 2019
Over the course of 2019 we sent 52 Founders Forward Weekly Newsletters, curated 450+ articles, and wrote 60+ posts ourselves. This article shares the 10 most popular posts we wrote…
4 Types of Financial Statements Founders Need to Understand
This post was written by Justin McLoughlin. Justin is the founder & President of airCFO, a finance & accounting services startup built for startups. He spent the early years of…
The Ultimate Customer Retention Cohort Analysis Template for SaaS
Our Customer Retention Cohort Analysis Google Sheet Template As startups scale, iterate, innovate and create processes, we would hope to see them not only acquiring customers at a faster pace,…
How We Used Product Qualified Leads to Get Started with Product-Led Growth
Why Product-Led Growth? According to OpenView Labs, Product-Led Growth is “a go-to-market strategy where the product is central to how these companies acquire, convert, expand and retain users. This allows…
SaaS Metrics Benchmarks
The SaaS industry has experienced rapid growth in recent years. With industry expansion comes expansion in all facets of the market. More data, resources, blog posts, thought leaders, ideas, than ever before. While there are great resources being shared on a daily basis there are also equally poor resources being shared on a daily basis. So do how you filter the signal from the noise? Why do SaaS Metrics matter and what should you be tracking? SaaS companies are inherently driven by…
Marketing Scores: Measuring Your Marketing Efficiency
The job of a marketer is to assist a sales team in generating new leads and in turn generating new customers. In order to measure the effectiveness in closing new…
Current Ratio and Liquidity Ratio
As we’ve discussed before calculating your quick ratio is an easy formula to understand how efficiently your company can grow. The higher the quick ratio the more efficient a company can grow. An example quick ratio formula can be found below: Quick Ratio Formula = (New MRR + Expansion MRR) / (Contraction MRR + Churned MRR) In addition to the quick formula, we see many startups track two other financial ratios: current ratio and liquidity ratio. Tracking different financial ratios can be…
Quick Ratio Formula
The SaaS Quick Ratio is a simple formula used to measure the efficiency of your SaaS company’s growth. A quick ratio gives a company a reliable source to predict how they can grow revenue with churn in mind. In short, the quick ratio formula is new MRR by lost MRR over a period of time. The higher your quick ratio the stronger the growth. The quick ratio formula can be found below: Quick Ratio Formula = (New MRR + Expansion MRR) /…
Top Down vs Bottoms Up Projections
Financial projections are essential for any business, even if it’s not yet generating revenue. A variety of specific methods exist for performing this task, but they can generally be classified…