Metrics & KPIs

Monthly Recurring Revenue (MRR) Explained: Definitions + Formulas

MRR, or Monthly Recurring Revenue, is the core of a SaaS company’s business model. To learn more about the meaning of MRR, how to calculate MRR, and minimize MRR churn, read more below.

Automatically Calculate Your SaaS Metrics with this Template

Enter your new customer data and our SaaS template will handle the rest. Automatically calculate key SaaS metrics. Our SaaS Metrics Template automatically calculates your key SaaS metrics like MRR,…

What is the SaaS Magic Number?

In a SaaS business, it’s critical to understand how your sales and marketing spend is effecting your ARR growth. You may be investing heavily in these areas, but how efficient…

What is a Startup’s Annual Run Rate?

As a founder, you’re likely overwhelmed by all of the metrics you feel like you need to track to stay on top of your business. At Visible, we work with…

The Founders Forward Podcast List: “The Twenty Minute VC”

Harry Stebbings, Founder and Host of The Twenty Minute VC, gives great insight in his podcast for founders looking to secure funding and the entire Venture Capital ecosystem as a…

Calculate Your Natural Rate of Growth with this Template

In case you missed it, our CEO, Mike, wrote about Natural Rate of Growth in his weekly newsletter last week. In short, OpenView Labs recently featured a new SaaS metric…

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March 2020 Venture Data Report

“In the midst of chaos, there is also opportunity.” — Sun Tzu The landscape of founders, investors, VCs, consumer activity, and the world as a whole has been altered and…

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Mike’s Note #10 — Natural Growth Rate

Publishing this on the weekend…It would be a lie if I said I was A/B testing engagement. I ended up in an all day workshop Friday with some university students…

Upside.fm Podcast: Powering Communication for Founders and Investors

Upside is a podcast about startup investing outside of silicon valley. Our founder, Mike Preuss, was able to sit down with the hosts at Upside and discuss all things founder…

4 Types of Financial Statements Founders Need to Understand

This post was written by Justin McLoughlin. Justin is the founder & President of airCFO, a finance & accounting services startup built for startups. He spent the early years of…

The Ultimate Customer Retention Cohort Analysis Template for SaaS

If you’re looking to better understand your customer retention efforts, download our Ultimate Customer Retention Cohort Analysis Template for SaaS. Our Customer Retention Cohort Analysis Google Sheet Template As startups scale,…

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