Metrics & KPIs

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Monthly Recurring Revenue (MRR) Explained: Definitions + Formulas

MRR, or Monthly Recurring Revenue, is the core of a SaaS company’s business model. To learn more about the meaning of MRR, how to calculate MRR, and minimize MRR churn, read more below.

The Founders Forward Podcast List: “The Twenty Minute VC”

Harry Stebbings, Founder and Host of The Twenty Minute VC, gives great insight in his podcast for founders looking to secure funding and the entire Venture Capital ecosystem as a…

Calculate Your Natural Rate of Growth with this Template

In case you missed it, our CEO, Mike, wrote about Natural Rate of Growth in his weekly newsletter last week. In short, OpenView Labs recently featured a new SaaS metric…


March 2020 Venture Data Report

“In the midst of chaos, there is also opportunity.” — Sun Tzu The landscape of founders, investors, VCs, consumer activity, and the world as a whole has been altered and…


Mike’s Note #10 — Natural Growth Rate

Publishing this on the weekend…It would be a lie if I said I was A/B testing engagement. I ended up in an all day workshop Friday with some university students… Podcast: Powering Communication for Founders and Investors

Upside is a podcast about startup investing outside of silicon valley. Our founder, Mike Preuss, was able to sit down with the hosts at Upside and discuss all things founder…

4 Types of Financial Statements Founders Need to Understand

This post was written by Justin McLoughlin. Justin is the founder & President of airCFO, a finance & accounting services startup built for startups. He spent the early years of…

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