Topic

Metrics & KPIs

Our Ultimate Guide to SaaS Metrics

Determining what SaaS metrics to track and who to share them with is vital to a SaaS company’s success. Learn more about implementing and tracking the right SaaS metrics below.

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What is the SaaS Magic Number?

In a SaaS business, it’s critical to understand how your sales and marketing spend is effecting your ARR growth. You may be investing heavily in these areas, but how efficient…

What is a Startup’s Annual Run Rate?

As a founder, you’re likely overwhelmed by all of the metrics you feel like you need to track to stay on top of your business. At Visible, we work with…

The Founders Forward Podcast List: “The Twenty Minute VC”

Harry Stebbings, Founder and Host of The Twenty Minute VC, gives great insight in his podcast for founders looking to secure funding and the entire Venture Capital ecosystem as a…

Calculate Your Natural Rate of Growth with this Template

In case you missed it, our CEO, Mike, wrote about Natural Rate of Growth in his weekly newsletter last week. In short, OpenView Labs recently featured a new SaaS metric…

March 2020 Venture Data Report

“In the midst of chaos, there is also opportunity.” — Sun Tzu The landscape of founders, investors, VCs, consumer activity, and the world as a whole has been altered and…

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Mike’s Note #10 — Natural Growth Rate

Publishing this on the weekend…It would be a lie if I said I was A/B testing engagement. I ended up in an all day workshop Friday with some university students…

Upside.fm Podcast: Powering Communication for Founders and Investors

Upside is a podcast about startup investing outside of silicon valley. Our founder, Mike Preuss, was able to sit down with the hosts at Upside and discuss all things founder…

Founders Forward: Our 10 Most Popular Posts of 2019

Over the course of 2019 we sent 52 Founders Forward Weekly Newsletters, curated 450+ articles, and wrote 60+ posts ourselves. This article shares the 10 most popular posts we wrote…

4 Types of Financial Statements Founders Need to Understand

This post was written by Justin McLoughlin. Justin is the founder & President of airCFO, a finance & accounting services startup built for startups. He spent the early years of…

The Ultimate Customer Retention Cohort Analysis Template for SaaS

If you’re looking to better understand your customer retention efforts, download our Ultimate Customer Retention Cohort Analysis Template for SaaS. Our Customer Retention Cohort Analysis Google Sheet Template As startups scale,…