24 Top VC Investors Actively Funding SaaS Startups

Published January 11, 2022
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As venture capital continues to grow year-over-year, so do the available venture capital funds and funding options. While the venture capital space alone has been rapidly growing, SaaS investments and companies have been a point of focus. 

With more SaaS companies entering the market, the more SaaS venture capital options we have seen emerge. In order to help you navigate the space, we’ve laid out a list of VC firms with a proven track record of investing in SaaS startups.

Using data from our investor database, Visible Connect, we highlight investors across different stages (if you’re looking for only seed-stage investors check out our list of 60+ Active Seed Stage SaaS Investors) check out our post, and geographies. 

Related Resource: Top SaaS Products for Startups

You can check out our entire database of SaaS investors here

1517 Fund

  • Location: San Francisco, CA
  • About: 1517 supports teams with pre-seed and seed funding for technology startups.
  • Investment stages: Seed, Pre-seed
  • Popular investments: Space Perspectives, Presso

To learn more, view their Visible Connect Profile.

2048 Ventures

  • Location: New York City, NY
  • About: First and foremost, we always want to meet exceptional founders with a compelling vision and strong founder-market-fit, regardless of the space they are building in. We look for companies that are differentiated and defensible through data and technology. 
  • Investment stages: Pre-seed
  • Popular investments: Koffie Labs, Mealco, Ware
  • Check size: $300K-$600K

To learn more, view their Visible Connect Profile.

Acceleprise

  • Location: San Francisco, CA
  • About: Acceleprise invests in early stage B2B SaaS and enterprise technology companies and unifies the global technology community through mentors.
  • Investment stages: Pre-seed, Seed, Series A
  • Check size: $50K-$1M
  • Thesis: There are many founders who have great ideas in B2B, but don’t know enough about Sales and GTM to scale. With the help of top operators in our network from the likes of Salesforce, Cisco, Gainsight, Zuora, and more, we can help.

To learn more, view their Visible Connect Profile.

Active Capital

  • Location: San Antonio, TX
  • About: Active Capital is a venture firm focused on leading seed rounds for B2B SaaS companies outside of Silicon Valley.
  • Investment stages: Pre-seed, Seed
  • Check size: $100K-$1M
  • Thesis: Active Capital is a venture firm designed to lead seed rounds for B2B SaaS companies outside of Silicon Valley.

To learn more, view their Visible Connect Profile.

Album VC

  • Location: Provo, UT
  • About: Album VC is a venture capital firm that invests in early-stage technology ventures, shaping the future of technology and culture.
  • Investment stages: Seed, Series A, Series B
  • Check size: $500K-$5M
  • Sweetspot Check Size: $1.25M

To learn more, view their Visible Connect Profile.

Bessemer Venture Partners

  • Location: San Francisco, CA
  • About: Bessemer Venture Partners is the world’s most experienced early-stage venture capital firm. With a portfolio of more than 200 companies, Bessemer helps visionary entrepreneurs lay strong foundations to create companies that matter and support them through every stage of their growth.
  • Investment stages: Pre-Seed, Seed, Series A, Series B, Growth
  • Check size: $100K-$50M
  • Sweetspot Check Size: $15M

To learn more, view their Visible Connect Profile.

Boldstart Ventures

  • Location: New York, NY
  • About: Boldstart Ventures is a first check investor for technical enterprise founders.
  • Investment stages: Pre-Seed, Seed
  • Check size: $250K-$2.5M
  • Sweetspot Check Size: $1.5M

To learn more, view their Visible Connect Profile.

Connetic Ventures

  • Location: Covington, KY
  • About: Connetic is reinventing the VC industry by turning tables on intuition and biases to a more data-driven approach
  • Investment stages: Pre-Seed, Seed
  • Check size: $100K-$800K
  • Sweetspot Check Size: $100K
  • Thesis: We use proprietary data and machine learning to create a diversified portfolio of high-potential startups

To learn more, view their Visible Connect Profile.

Forum Ventures

  • Location: San Francisco, CA
  • About: Forum Ventures is the leading early-stage fund, program and community for B2B SaaS startups based in New York, San Francisco, and Toronto. With over 400 portfolio companies globally, Forum founders have gone on to raise $600M+ in follow-on funding from funds like Andreessen Horowitz, Bessemer Ventures, Serena Ventures, Kleiner Perkins, CRV, 8VC, Founders Fund, Menlo Ventures, Bowery Capital, FirstRound Capital Salesforce Ventures, SV Angel, and many more.
  • Investment stages: Early stage

To learn more, view their Visible Connect Profile.

Frontier Ventures

  • Location: Cupertino, CA
  • About: Frontier Ventures invests in early-stage internet companies with network effects and connects them with global markets.
  • Investment stages: Pre-Seed, Seed, Series A, Series B
  • Check size: $5M
  • Thesis: We invest in technology businesses with network effects. We believe that network effects create the strongest barriers to entry for technology businesses.

To learn more, view their Visible Connect Profile.

Growth Street Partners

  • Location: San Francisco, CA
  • About: Growth Street Partners is an investment firm that provides SaaS and technology-enabled services to grow your sales & marketing.
  • Investment stages: Series A, Growth
  • Check size: $3M-$5M

To learn more, view their Visible Connect Profile.

Harlem Capital

  • Location: New York, NY
  • About: Harlem Capital is an early-stage venture firm that invests in post-revenue tech-enabled startups, focused on minority and women founders.
  • Investment stages: Seed, Series A, Series B, Growth
  • Check size: $500K-$1M
  • Thesis: Women or POC founders (no deep tech, bio, crypto, hardware)

To learn more, view their Visible Connect Profile.

High Alpha

  • Location: Indianapolis, IN
  • About: High Alpha creates and funds companies through a new model for entrepreneurship that unites company building and venture capital.
  • Investment stages: Seed, Series A, Startup Studio
  • Check size: $1M-$3M
  • Thesis: Scalable Enterprise Cloud Businesses

To learn more, view their Visible Connect Profile.

Kickstart Fund

  • Location: Cottonwood Heights, UT
  • About: Kickstart is an early-stage VC fund based in Utah.
  • Investment stages: Pre-Seed, Seed
  • Check size: $200K-$2M
  • Sweetspot Check Size: $1M

To learn more, view their Visible Connect Profile.

M25

  • Location: Chicago, IL
  • About: Early-stage VC investing in startups headquartered in the Midwest across a wide variety of industries.
  • Investment stages: Pre-Seed, Seed, Series A
  • Check size: $250K-$500K
  • Sweetspot Check Size: $350K
  • Thesis: Midwest HQ, tech-enabled, and any industry except therapeutics/pharma or vices

To learn more, view their Visible Connect Profile.

Matrix Partners

  • Location: San Francisco, CA
  • About: Matrix Partners works with visionary founders of early-stage startups to amplify their potential. Their general partners blend deep experience with personal commitment to support founders from start to success. 
  • Investment stages: Seed, Series A, Series B
  • Check size: $5M-$20M
  • Sweetspot Check Size: $12M
  • Thesis: Matrix Partners works with visionary founders of early-stage startups to amplify their potential.

To learn more, view their Visible Connect Profile.

Moai Capital

  • Location: San Mateo, CA
  • About: Moai Capital is a Silicon Valley seed capital firm, founded and managed by Brian Jacobs.
  • Investment stages: Pre-Seed, Seed, Series
  • Check size: $25K-$100K
  • Thesis: Seed Capital for Impassioned Entrepreneurs

To learn more, view their Visible Connect Profile.

Mucker Capital

  • Location: Santa Monica, CA
  • About: MuckerLab is a venture capital firm specializing in incubation, pre-seed, seed, start-up, early-stage, and Series A investments.
  • Investment stages: Accelerator, Pre-Seed, Seed, Series A
  • Check size: $100K-$4M
  • Thesis: We partner with exceptional entrepreneurs to provide their earliest institutional funding and work with them side-by-side to help launch and scale their new ventures.

To learn more, view their Visible Connect Profile.

Newark Venture Partners

  • Location: Newark, NJ
  • About: Newark Venture Partners is an early-stage venture fund based in Newark, NJ.
  • Investment stages: Seed, Series A
  • Check size: $250K-$2M
  • Sweetspot Check Size: $1M

To learn more, view their Visible Connect Profile.

NXTP Ventures

  • Location: Buenos Aires, Argentina
  • About: NXTP Ventures backs early-stage technology companies led by extraordinary entrepreneurs throughout Latin America.
  • Investment stages: Seed, Series A, Series B
  • Thesis: We partner with high-impact, visionary founders early on in their journey as one of the first sources of institutional funding to help build their companies into future market leaders with long-term competitive advantages.

To learn more, view their Visible Connect Profile.

Point Nine Capital

  • Location: Berlin, Germany
  • About: We invest globally with a focus on early-stage B2B businesses, particularly in SaaS, marketplaces, and crypto.
  • Investment stages: Pre-Seed, Seed, Series A
  • Check size: $500K-$5M
  • Sweetspot check size: $1.25M
  • Thesis: We’re looking for dedicated, passionate entrepreneurs who are committed to building large internet companies.

To learn more, view their Visible Connect Profile.

Precursor Ventures

  • Location: San Francisco, CA
  • About: An early-stage venture firm focused on classic seed investing.
  • Investment stages: Seed
  • Check size: $100K-$300K
  • Sweetspot check size: $250K
  • Thesis: We invest in people over products at the earliest stage of the entrepreneurial journey.

To learn more, view their Visible Connect Profile.

PreSeed Ventures

  • Location: Lyngby, Denmark
  • About: As a notable early-stage investor PreSeed Ventures lived well over 400 journeys alongside Danish startups like Vivino, Trustpilot & Lunar.
  • Investment stages: Pre-Seed, Seed
  • Thesis: We might be just another early stage VC. We’re no alchemists, but we know our craft by heart. We lived well over 400 journeys, alongside young guns, moms, dads, outliers, big egos and eccentrics – the best kind if you ask us. We worked closely with them all – long term, and we can say without a shadow of doubt that we know startups way beyond metrics and facts. Only invest in Danish companies.

To learn more, view their Visible Connect Profile.

Tiny Capital

  • Location: Victoria, Canada
  • About: Tiny Capital makes investments in both private and public companies and have a base of permanent capital from a family office.
  • Investment stages: Seed
  • Check size: $100K-$50M
  • Sweetspot check size: $3M
  • Thesis: We start, buy, and invest in wonderful internet businesses.

To learn more, view their Visible Connect Profile.

How To Target the Right SaaS Investors 

With the average VC + founder relationship being 8-10 years, it is important you are selective about what investors you are adding to your cap table. Learn more about finding the right SaaS investors for your business below: 

1. Build Your Ideal Investor Profile To Narrow the Search

At Visible, we think of a VC fundraise similarly to a traditional B2B sales and marketing funnel. You are bringing investors into your top of funnel, nurturing them throughout a raise, and hopefully closing them at the bottom of the funnel.



Just like any sales process starts by defining your ideal customer, the same can be said for an investment process. 

  • Location: Understand where an investor is based and if they invest globally or locally. 
  • Industry focus: Might sound obvious but make sure an investor is actively investing in your space and has experience in your sector. 
  • Investment stage focus: As you likely noticed in our list above, VC firms can range from small, early-stage checks to huge, late-stage checks. Make sure your size and stage align with the investors you are pitching. (if you’re looking for only seed-stage investors check out our list of 60+ Active Seed Stage SaaS Investors)
  • Current portfolio: Understanding a VC funds current portfolio can help you (1) see what type of companies they are investing in (2) make sure they have not invested in any competitors and (3) can use it as a source to see if you know any current founders for a reference check and introductions. 
  • Fund age: While it might be less obvious knowing a fund age will help you determine where you fit into their lifecycle. If they are nearing the end of their fund/capital, chances are they might not be able to offer the support as an earlier investment. 
  • Deal velocity: VC funds oftentimes have differing strategies. Some might invest in deals at a rapid rate while others might be extra diligent and invest in a handful a year. If you’re in need of capital asap, make sure you are paying attention to their deal velocity. 

Related Resource: Building Your Ideal Investor Persona

2. Get a Meeting With Your Top Candidates

Generally, there are 2 umbrella strategies to get an introduction to a potential investor: 

  1. Cold Outreach
  2. Warm introductions

Most investors will tell you they prefer a warm introduction. As a founder, it is your job to make this happen. Turn to your immediate network and see if you can find your way in via warm introduction. Look to other founders, current investors, mentors, and peers.

Sometimes a warm introduction is not possible and that is 100% okay! Cold outreach can work well when crafted and leveraged correctly. For cold outreach, check out our blog post, 5 Strategies for Cold Emailing Potential Investors.

3. Come Prepared With a Powerful Pitch Deck and Questions

Once you have built your list of investors and defined your strategy for reaching out. You will likely need resources to share and build interest — the most common is the pitch deck

Different investors will have different opinions but chances are an investor will likely want to see a pitch deck or some data before a meeting. If you are lucky enough to land a meeting check out our post, “First Meeting with a Potential Investor? Ask These 5 Questions.”

Related Resource: How to Nail Your First Investor Pitch with Lolita Taub & Eric Bahn

Use Visible to find investors, track your raise, share your pitch deck, and understand how investors are engaging with your raise. Give it a free try for 14 days here

 

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