Start with Your Strengths

Matt Preuss
Marketing Manager

For many founders, reaching out cold to potential investors is their only option to engage with a potential investor.

However, most VC funds are skimming through hundreds of deals every month so it is crucial to put together a brief email that will grab their attention. Jonah Midanik, GP at Forum Ventures, joined us yesterday and broke down a great format for reaching out cold to potential investors:

Lead with your strength 

You only have 2-3 sentences to grab the attention of a potential investor. As Jonah puts it, “Regardless of round this is always true, lead with your strength.” Your strength could be you were employee #3 at Facebook, you had a consulting business in the domain, a specific metric, etc.

Why is your company going to be big 

Explain not what your company is but why it is an intriguing investment opportunity. As Jonah put it, “A VC wants to understand why your company is going to be big and why you are the person to do it.”

3 proof points

A combination of metrics or other things that prove your company is an intriguing opportunity. These could be specific metrics, customer logos, previous experience, a big-name investor, etc.

In addition to cold outreach, Jonah covered all things fundraising for pre-seed and seed-stage founders. Check out the recording here.

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