When should I send my investor updates?
We often get asked questions from customers and prospects ranging from:
When should I send my investor update?
How long should my investor update be?
What should I include in my investor update?
While there is no hard and fast rule there are some best practices. (Our first piece of advice is don’t overthink it and just send it! Check out our Techstars presentation for more best practices on Investing in Investor Updates)
We have a meaningful dataset at our fingers tip so we brushed up on our SQL query skills to break out some insights with how our customers are using Investor Updates.
On average, Visible users are sending investor updates out to ~12 recipients and including ~4.5 charts. Fun fact: The most recipients for a given update is 130 and most charts coming in at 40 (alert: information overload).
Here is a breakdown of investor recipients. This is a count for the past quarter and is truncated to show 5 to 20 recipients.
Finally, we wanted to see the most popular day of the week investor updates are sent. Unsurprisingly, Monday is the most popular day of the week followed up by Tuesday and Friday.
The least popular day of the work week is Thursday with Saturday being the least popular across all days. I also took a look to see the date of the month that are most popular for sending updates. The Top 3 are:
- 3rd – 5.32%
- 20th – 5.02%
- 10th – 4.28%
The least popular date is the 30th of the month. Want to learn more? Check out our guide, “How To Write the Perfect Investor Update (Tips and Templates).”
Stay tuned for a follow up post with the best days to increase engagement around your investor updates!
Up and to the right,
-Mike & The Visible Team