Corporate Venture Capital vs. Venture Capital: Understanding the Differences

Angelina Graumann

How Corporate Venture Capital Differs from Traditional VC

Corporate Venture Capital (CVC) is a form of venture capital where a large corporation invests in early-stage or start-up companies that are aligned with their strategic interests. In this form of investment, the corporation provides funding, as well as strategic and operational support to the start-up, in exchange for equity or ownership in the company.

CVC is different from traditional venture capital in that the corporate investor is not only interested in financial returns but also seeks to protect its corporate strategy and gain a competitive advantage through the investment. By investing in startups, corporations hope to gain access to innovative technologies, products, or services that can enhance their own operations or offer new growth opportunities. CVCs are commonly found in industries such as technology, healthcare, and energy, where innovation plays a critical role.

CVCs typically have a single firm as their limited partner, resulting in a highly concentrated capital source. The parent corporation plays a significant role in the daily operations of the corporate venture. CVC teams are expected to closely monitor their portfolio companies and regularly share insights and reports with their corporate partner.

Related resource: Understanding Contributed Equity: A Key to Startup Financing

Benefits of Partnering with a CVC

Partnering with Corporate Venture Capital can offer significant benefits beyond just funding. By providing access to resources, expertise, partnership opportunities, flexibility in investment terms, and long-term support, CVCs can help startups accelerate their growth.

  • Access to Resources and Expertise
    • Since CVCs are backed by large, established corporations they have significant resources, such as research facilities, new technologies, specialized expertise, and established networks that can be leveraged by their CVC arms to support their portfolio companies.
    • They also have a more extensive network of contacts in their industry than traditional VCs because the parent company of the CVC likely has established partnerships, customers, and suppliers that they can leverage to provide strategic support to their portfolio companies.
    • CVCs may also provide startups with mentoring, coaching, and strategic guidance from experts related to them.
  • More Skin in the Game and Long-term Support
    • CVCs have a vested interest in the success of their portfolio companies because they are seeking strategic value in addition to financial returns. This means that they are motivated to provide ongoing support, guidance, and resources to help their portfolio companies achieve their goals.
  • Partnership Opportunities
    • These partnerships can provide startups with access to new markets, distribution channels, and customer bases. Partnering with a CVC can also help startups to gain credibility and visibility in their industry, which can be particularly valuable for early-stage startups.

Founders Should Focus on Alignment with CVCs

Corporate Venture Capital typically invests in companies that align with their strategic interests. Founders should identify CVCs that are a good fit for their business, by researching their areas of expertise, target industries, and investment focus.

By focusing on CVCs that have expertise in the company’s industry or sector, founders can ensure that as a partner they can offer them valuable insights, resources, and connections and have a deep understanding of the founder’s business. This provides startups with strategic value beyond just financial support.

CVCs often have a specific investment focus, such as early-stage startups or companies that are developing new technologies. By understanding the CVC’s investment focus, founders can determine if they fit the investment criteria of the CVC. This can help ensure that the CVC is interested in investing in their business and that there is a mutual fit between the founder’s business and the CVC’s investment strategy.

Founders should also evaluate the CVC’s track record to determine if they are a good fit for their business. This involves researching the CVC’s past investments, looking at the success rates of those investments, and speaking with other founders who have partnered with the CVC. By evaluating their track record, founders can determine if the CVC has a history of success in their industry or sector and if they are a good fit for their business.

Examples of Successful Partnerships Between CVCs and Startups

  • Intel Capital and DocuSign
    • Intel Capital, the corporate venture capital arm of Intel, invested in DocuSign, an electronic signature technology company. Intel Capital’s investment provided DocuSign with access to Intel’s expertise in hardware and software technologies, as well as its global network of customers and partners. This partnership helped DocuSign expand its market reach and enhance its product offerings, while Intel Capital gained strategic insights into the digital transformation space.
  • Google Ventures (GV) and Uber
    • GV, the venture capital arm of Alphabet Inc. (Google‘s parent company), made an early investment in Uber. GV provided Uber with not only financial backing but also access to Google’s mapping and technology resources, which significantly contributed to Uber’s growth and expansion. This partnership allowed Uber to leverage Google’s expertise in mapping and navigation services, enhancing the overall user experience of the Uber app.
  • Qualcomm Ventures and Fitbit
    • Qualcomm Ventures, the investment arm of Qualcomm, invested in Fitbit, a leading wearable technology company. Through this partnership, Fitbit gained access to Qualcomm’s advanced semiconductor technology and wireless connectivity expertise. Qualcomm Ventures supported Fitbit in developing innovative wearable devices with improved performance and connectivity, helping Fitbit strengthen its market position and technological capabilities.

CVC vs Traditional VC Investment Process

The investment process with a CVC can be different from that of a traditional VC. CVCs typically focus on assessing strategic fit, have a longer-term perspective, share resources and expertise with their portfolio companies, and may have a different governance structure. Founders seeking investment from a CVC should be aware of these differences and tailor their pitch accordingly to ensure a successful partnership.

The investment process with a Corporate Venture Capital (CVC) firm can be different from that of a traditional VC in several ways. Here are some key differences:

  • Strategic Fit Assessment
    • Unlike traditional VCs, CVCs usually invest in startups that align with their parent company’s strategic interests. This means that before investing in a startup, a CVC will first assess whether the startup aligns with its parent company’s strategic priorities. This strategic fit assessment can involve evaluating how the startup’s product or service fits into the parent company’s product roadmap, assessing whether the startup’s technology can be integrated with the parent company’s existing technology, and determining if the startup’s target market aligns with the parent company’s customer base.
  • Long-Term Perspective
    • CVCs typically have a longer investment horizon than traditional VCs. While traditional VCs typically look to exit their investments in 5-7 years, CVCs may have a longer-term view and are often interested in building strategic partnerships with their portfolio companies that can last for many years. This longer-term perspective can impact the investment process, as CVCs may be more interested in investing in startups that have the potential to grow into long-term partners rather than those that can provide a quick return on investment.
  • Resource and Expertise Sharing
    • CVCs often have access to extensive resources and expertise from their parent companies, which they can share with their portfolio companies. This means that the investment process may involve evaluating whether a startup can benefit from the parent company’s resources and expertise and how that support can be provided. For example, a CVC may look for startups that can benefit from access to the parent company’s distribution network, research facilities, or specialized expertise.
  • Governance Structure
    • Since the parent company of the CVC is heavily invested in the success of the portfolio companies, the CVC may have more involvement in the day-to-day operations of the startup than a traditional VC. This can impact the investment process, as the CVC may be more interested in having a board seat or other forms of governance control to ensure that the startup aligns with the parent company’s strategic goals.


Corporate Venture Capital Investors

1. JLL Spark

JLL Spark logo
JLL Spark
San Francisco, California, United States
Seed, Series A, Series B, Growth
Add to pipeline

2. Pruven

PruVen Capital logo
PruVen Capital
California, United States
Series A, Series B, Series C, Growth, Seed
Add to pipeline

3. Wayra

Wayra UK logo
Wayra UK
Madrid, Madrid, Spain
Accelerator, Seed
Add to pipeline

4. Brand Capital

Brand Capital logo
Brand Capital
Mumbai, Maharashtra, India
Seed, Series A, Series B, Series C, Growth
Add to pipeline

5. Coinbase Ventures

Coinbase Ventures logo
Coinbase Ventures
San Francisco, California, United States
Seed, Series A, Series B, Pre-Seed
Add to pipeline

6. SR One

SR One logo
SR One
California, San Francisco, United States
Add to pipeline

7. Chiratae Ventures

Chiratae Ventures logo
Chiratae Ventures
Bangalore, Karnataka, India
Seed, Series A, Series B, Series C, Growth
Add to pipeline


Bertelsmann Digital Media Investments logo
Bertelsmann Digital Media Investments
New York, New York, United States
Seed, Series A, Series B
Add to pipeline

9. NTT DOCOMO Ventures

NTT DoCoMo Ventures logo
NTT DoCoMo Ventures
Tokyo, Tokyo, Japan
Seed, Series A, Series B, Series C, Growth
Add to pipeline

Start Your Next Round with Visible

We believe great outcomes happen when founders forge relationships with investors and potential investors. We created our Connect Investor Database to help you in the first step of this journey.

Instead of wasting time trying to figure out investor fit and profile for their given stage and industry, we created filters allowing you to find VCs and accelerators who are looking to invest in companies like you. Check out all our investors here and filter as needed.

After learning more about them with the profile information and resources given you can reach out to them with a tailored email. To help craft that first email check out 5 Strategies for Cold Emailing Potential Investors.

After finding the right Investor you can create a personalized investor database with Visible. Combine qualified investors from Visible Connect with your own investor lists to share targeted Updates, decks, and dashboards. Start your free trial here.

You may also enjoy:
Product Updates
Product Update: Turn Emails Into Insights With Visible AI Inbox
Structured data. The holy grail of business intelligence. Structured data unlocks a realm of possibilities, from setting benchmarks to enhancing decision-making processes. Yet, in the venture capital landscape, accessing reliable, structured data remains a formidable challenge. This is precisely why we created the Visible AI Inbox. With unique features like automated metric detection and file parsing, the Visible AI Inbox stands out as a pioneering solution for portfolio monitoring. Discover how it can transform your data strategy by meeting with our team. Turning email into insights We believe that investors should spend time sourcing new deals and helping founders, not manually copying and pasting data from email 🙂. The AI Inbox helps aggregate insights that exist siloed in data, files, and updates across a venture firm. Updates from founders often stay stuck in one team member's inbox because it's too time-consuming to extract and enter the data and files into a more centralized repository. Visible AI Inbox makes this possible within seconds. Requests + AI Inbox = A Complete Picture The addition of the AI Inbox continues to advance our market-leading portfolio monitoring solution. The pairing of Requests + the AI Inbox will give investors a holistic view of portfolio company performance across a fund. Visible continues to be the most founder-friendly tool on the market. We’ll continue to build tools in existing workflows where both founders and investors live every day. How Does it Work? Visible AI Inbox works in three simple steps. Forward emails to a custom AI inbox email address Visible AI automatically maps data and files to portfolio companies Investors can review and approve content before it is saved From there, dashboards, tear sheets, and reports are all automatically updated on Visible. Learn more about how Visible AI Inbox can streamline workflows at your firm by meeting with our team. FAQ Will this be available on all plans? Visible AI Inbox is only available on certain plans. Get in touch with your dedicated Investor Success Manager if you want to explore adding this to your account. How is Visible addressing privacy and security with Visible AI Inbox? No data submitted through the OpenAI API is used to train OpenAI models or improve OpenAI’s service offering. Visible AI Inbox leverages OpenAI GPT 4 and proprietary prompts to extract data in a structured way and import it into Visible. If you’re uncomfortable with utilizing OpenAI to optimize your account, you can choose not to utilize this feature. Please feel free to reach out to our team with any further questions. These processes adhere to the guidelines outlined in Visible’s privacy policy and SOC 2 certification. Visible AI Inbox Best Practices We'll be sharing best practices for how investors are leveraging Visible AI Inbox in our bi-weekly newsletter, the Visible Edge. Stay in the loop with best practices and product updates by subscribing below:
Metrics and data
[Webinar] VC Portfolio Data Collection Best Practices
Customer Stories
Case Study: How Moxxie Ventures uses Visible to increase operational efficiency at their VC firm
How to Start and Operate a Successful SaaS Company