Reading List: Picking & Using Metrics

A curated lists of our favorite posts for defining, tracking, and distributing the data most vital to your company.

From the Visible Foreword:

  • Why We Choose Profit - Jason Fried, Founder & CEO at Basecamp, takes a deep dive into the decision to become profitable as quick as possible at Basecamp.

The Archives:

  • Andreessen Horowitz leads the charge in standardizing startup metrics in response to confusion in the market with their post on 16 Startup Metrics.
  • You are generating a ton of data every day with all of your actions. Angela Tran Kingyens of Version One Ventures provides some insight on how to make sense of that data and use it to fuel your growth.
  • According to Tomas Tunguz, the name of the game in 2016 is Unit Economics.