The Momentum Flywheel

Mike Preuss
The 1 Weird Momentum Trick! Leveraging Your Time to Build Momentum
Unlock your investor relationships. Try Visible for free for 14 days.
Start your free trial

“ As a founder, there is no variable more important to manage adeptly than momentum”Glenn Solomon, GGV

Settling on a single definition for “momentum” in an early stage business is difficult.

There is product momentum — delivering on the value proposition you promise to existing and potential customers time and time again.

There is team and hiring momentum — fostering a culture that effectively attracts and retains great people.

There is revenue momentum – building a predictable growth engine that targets the right segment of the market and packages your solution effectively over time.

There is fundraising momentum – regularly engaging with current and potential investors to gauge the market and lay the groundwork for future fundraising events.

All of these different momentum subsets contribute to the overall momentum (and long-term success) of a business. But how should a Founder prioritize these (and other types of) momentum? After all, if any of these processes lag for too long, the company is likely to fail.

The 1 Weird Momentum Trick!

Notice the words we used above to explain different types of momentum a CEO needs to manage:

“Time and time again…”

“Predictable growth engine…”

“Regularly engaging…”

All of these hint at the single best way to make sure you are successful managing your company’s momentum: Consistency.

Stakeholders – your team, your customers, your investors – need to know that you, as CEO, are doing something every single day to push the ball forward in each of those areas.

Leveraging Your Time to Build Momentum

Understanding that you should be trying to move the needle in each of these areas each day is the easy part. Now, where will the time to actually deliver on that commitment come from?

Trying to micromanage every process in your company is a recipe for disaster – you lose the trust of the your team (which you were trying to gain by touching every project) and the context switching saps you of energy and limits your effectiveness.

To most effectively leverage your time, think of the momentum management process like a flywheel:

We often talk on this blog about the two types of resources a business has – talent and capital. By focusing first and primarily on the attraction and retention of those two areas each day, you leverage the impact you can make on the momentum of your company. Great people build great products and bring them to market. Those results compound over time and become visible to new talent and capital. That new capital enables new growth strategies and more hiring and those new people step in to execute on the expanded mission. It is the virtuous cycle of startup momentum.

You may also enjoy:
Product Updates
Product Update: Turn Emails Into Insights With Visible AI Inbox
Structured data. The holy grail of business intelligence. Structured data unlocks a realm of possibilities, from setting benchmarks to enhancing decision-making processes. Yet, in the venture capital landscape, accessing reliable, structured data remains a formidable challenge. This is precisely why we created the Visible AI Inbox. With unique features like automated metric detection and file parsing, the Visible AI Inbox stands out as a pioneering solution for portfolio monitoring. Discover how it can transform your data strategy by meeting with our team. Turning email into insights We believe that investors should spend time sourcing new deals and helping founders, not manually copying and pasting data from email 🙂. The AI Inbox helps aggregate insights that exist siloed in data, files, and updates across a venture firm. Updates from founders often stay stuck in one team member's inbox because it's too time-consuming to extract and enter the data and files into a more centralized repository. Visible AI Inbox makes this possible within seconds. Requests + AI Inbox = A Complete Picture The addition of the AI Inbox continues to advance our market-leading portfolio monitoring solution. The pairing of Requests + the AI Inbox will give investors a holistic view of portfolio company performance across a fund. Visible continues to be the most founder-friendly tool on the market. We’ll continue to build tools in existing workflows where both founders and investors live every day. How Does it Work? Visible AI Inbox works in three simple steps. Forward emails to a custom AI inbox email address Visible AI automatically maps data and files to portfolio companies Investors can review and approve content before it is saved From there, dashboards, tear sheets, and reports are all automatically updated on Visible. Learn more about how Visible AI Inbox can streamline workflows at your firm by meeting with our team. FAQ Will this be available on all plans? Visible AI Inbox is only available on certain plans. Get in touch with your dedicated Investor Success Manager if you want to explore adding this to your account. How is Visible addressing privacy and security with Visible AI Inbox? No data submitted through the OpenAI API is used to train OpenAI models or improve OpenAI’s service offering. Visible AI Inbox leverages OpenAI GPT 4 and proprietary prompts to extract data in a structured way and import it into Visible. If you’re uncomfortable with utilizing OpenAI to optimize your account, you can choose not to utilize this feature. Please feel free to reach out to our team with any further questions. These processes adhere to the guidelines outlined in Visible’s privacy policy and SOC 2 certification. Visible AI Inbox Best Practices We'll be sharing best practices for how investors are leveraging Visible AI Inbox in our bi-weekly newsletter, the Visible Edge. Stay in the loop with best practices and product updates by subscribing below:
Metrics and data
[Webinar] VC Portfolio Data Collection Best Practices
Customer Stories
Case Study: How Moxxie Ventures uses Visible to increase operational efficiency at their VC firm
How to Start and Operate a Successful SaaS Company