Bootstrapping a Beauty Brand with Aishetu Dozie, CEO of Bossy

Published December 9, 2020

On episode 4 of the Founders Forward Podcast we welcome Aishetu Dozie, CEO and Founder of Bossy. Bossy is a cosmetics brand with an intense focus on community and empowering women. Aishetu has years of experience in banking (at just about every major firm) and was looking for a new direction. She enrolled in a Stanford program and the rest is history.

As Aishetu continues her founder journey she is learning and growing along the way. From her struggles to raising venture capital to supply chain issues amid COVID Aishetu has tackled every problem thrown at her. The conversation does not stop at bootstrapping Bossy — Aishetu shares all sorts of amazing stories on own personal life and journey as a founder. Plus, she was recently featured on How I Built This so we were particularly thrilled to hear about her experience.

Mike Preuss, CEO of Visible, had the opportunity to sit down and chat with Aishetu. You can give the full episode a listen below (or in any of your favorite podcast apps).

What You Can Expect to Learn From Aishetu:

  • How she transitioned from banking to beauty
  • How Aishetu has faced the struggles of 2020
  • How Bossy has built a community
  • How Aishetu has bootstrapped Bossy
  • How being a guest on How I Built This impacted her business

Related Resources:

We created the Founders Forward Podcast to learn from people like Aishetu. For founders looking to learn from a newly minted founder that is figuring it out, Aishetu has you covered. As you scale your business, having the right guides at your side can make all of the difference. Each episode we’ll talk to fellow founders, investors and experts. We’ll dive into their zone of genius as well as hear about their past mistakes to give you a better chance of success.

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