SaaS Metrics

A collection of popular SaaS metrics with content from SaaS investors and founders. Easily plug any of the metrics directly into Visible using our Formula Builder.

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"One of the greatest things about putting in place the right metrics is that showing them to people will automatically change their behavior to try to improve the metrics. Furthermore, the metrics make it clear what levers they can use to change performance."

David Skok - Managing Partner at Matrix Partners

Monthly Recurring Revenue

A break down of the most important MRR metrics; Net, Expansion, Churned, Contraction, and New MRR.
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SaaS Quick Ratio

How reliable can a company grow revenue given its current churn rate? That’s the question the Quick Ratio metric answers.
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Logo/Customer Churn Rate

Percentage of customers you have lost from existing customers in a period.
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Revenue Churn Rate

Percentage of revenue you have lost from existing customers in a period.
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Customer Acquisition Costs (CAC)

The total sales and marketing costs for acquiring a new customer.
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Customer Lifetime Value (LTV)

A prediction of the net profit attributed to the entire future relationship with a customer.
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Measures the cost of acquiring a customer to the lifetime value. An ideal LTV:CAC ratio is 3
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