a16z Startup Metrics
In an effort to bring clarity to reporting, the team at 16z lays out the 16 metrics (financial startup metrics, product & engagement metrics, etc.) they find to be most valuable and offer their unique investor perspective.
"Ultimately, though, good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly."
The Team at a16z
Bookings vs. Revenue
Recurring Revenue vs. Total Revenue
Total Contract Value vs. Annual Contract Value
Gross Merchandise Volume vs. Revenue
Deferred Revenue vs. Billings
Customer Acquisition Cost
"Previously, my emails to our team and investors were staid, boring, plain text emails with a link to a google spreadsheet. When I crafted my first Visible Update, it was polished, professional and painless. Visible did all the heavy lifting. I can include beautiful visualizations without much effort."
Michael Tan - Unbounce
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