a16z Startup Metrics

In an effort to bring clarity to reporting, the team at 16z lays out the 16 metrics (financial startup metrics, product & engagement metrics, etc.) they find to be most valuable and offer their unique investor perspective.

Start Tracking a16z Metrics Now

"Ultimately, though, good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly."

The Team at a16z

Bookings vs. Revenue

Learn More Here

Recurring Revenue vs. Total Revenue

Learn More Here

Gross Profit

Learn More Here

Total Contract Value vs. Annual Contract Value

Learn More Here

Lifetime Value

Learn More Here

Gross Merchandise Volume vs. Revenue

Learn More Here

Deferred Revenue vs. Billings

Learn More Here

Customer Acquisition Cost

Learn More Here

Active Users

Learn More Here

Month-on-Month Growth

Learn More Here

Burn Rate

Learn More Here

Downloads

Learn More Here

"Previously, my emails to our team and investors were staid, boring, plain text emails with a link to a google spreadsheet. When I crafted my first Visible Update, it was polished, professional and painless. Visible did all the heavy lifting. I can include beautiful visualizations without much effort."

Michael Tan - Unbounce