This Week in Sales & Marketing — March 17th, 2022
The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here.
A Simple Yet Effective B2B Content Strategy for Early-Stage Startups
Mollie Kuramoto of High Alpha offers a high-level, step-by-step guide to help founders and early marketing hires build a content strategy. Read more
Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them
Mike Marg of Craft Ventures shares 5 challenges go-to-market teams are constantly facing (and the “cheat codes” to help solve them). Read more
What PLG Means to Marketing
The team at Battery Ventures explains how product-led growth impacts a team’s marketing playbook. Read more