This Week in Sales & Marketing — April 12th, 2021

Published April 19, 2021

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here.

Covid’s Impact on Software Sales Efficiency

Tomasz Tunguz, VC at Redpoint, studies the impact that Covid has had on sales efficiency for SaaS companies. Read more

Why Should I Buy Yours vs. Theirs?

Jason Fried, Founder of Basecamp, makes the case why you should encourage potential customers to “try a few things so they can get direct experience.” Read more

The Biggest Sales Mistake I Made. And I Made It Again and Again.

Jason Lemkin, Founder of SaaStr, explains why he should have been more patient with sales during his time as a CEO. Read more

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