Startup Stories

Startup Stories – Safello

This post is the first in an series focused on companies who use Visible to tell the story of their growth. You can download a PDF of the Safello Startup Story here.   Who is…

This post is the first in an series focused on companies who use Visible to tell the story of their growth. You can download a PDF of the Safello Startup Story here.


Who is Safello?

Safello is a Sweden-based bitcoin spending platform that started with the simple idea that the market needs a company it can trust. Just two years since being founded, the company now supports 32 countries and thousands of customers with a safe and simple way into bitcoin.Safello Visible Startup Story

In addition to graduating from the Barclays Techstars Accelerator, the company successfully closed its latest funding round led by the Digital Currency Group as part of a successful crowdfunding campaign that was oversubscribed within a week.

Stakeholder Engagement Challenges

After concluding its highly successful crowdfunding campaign through FundedByMe in which over 150 investors backed the company to the tune of over $700,000, Safello needed a way to minimize asynchronous communication and keep all of their key stakeholders engaged in the business on an ongoing basis.


With Visible, Safello keeps everyone that matters to the business – fund investors, individual angels and team members – involved and informed on where they have been and where they are heading. Since the company’s investors are actively involved in the crypto currency market, the more informed they are, the better. Having up to date information on Safello’s growth helps investors more effectively provide introductions to potential employees, partners or other investors.

In addition to using Visible, the company keeps investors involved in the business through a yearly “general assembly” where the executive team discusses – in person or via Google Hangouts – how things are progressing.

Most Valuable Metrics

Along with narrative updates on the growth of the business each month, Safello also tracks a number of key bitcoin metrics, most importantly, User Growth and Platform Volume. Volume in particular is interesting as the company can correlate that to the overall Bitcoin market performance and see if it is performing better.

Start Tracking Your Most Valuable Metric on Visible`

From the CEO

As Founder and CEO of Safello, Frank Schuil is heading the efforts to revolutionize the financial markets. Here, he shares his thoughts on investor communication and how he and his team are using Visible to keep everyone engaged.

“For a long time I had been looking for a good way to keep shareholders informed. I found Visible on Product Hunt and was instantly sold. The team’s responsiveness and willingness to adopt feature requests – in our case, support for the Swedish Krona – is what keeps me on board each month.”

How are you telling your company’s story?

Being able to effectively tell your company’s story to everyone that matters to your business has never been more important – investors, employees, partners – the storytelling doesn’t stop, it simply changes contexts.

Here are a few great resources to help get your company started:

Want to take it a step further and get your company on a path to tell the story around your data more effectively? Schedule a demo with a member of our team and we will show you how!

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