Fundraising

How to Cold Email Investors: A Video by Michael Seibel of YC

The video below was originally published in this post on the Y Combinator blog.  Michael Seibel, CEO of Y Combinators, shares his thoughts on how to successfully cold email investors. The 7 minute video is…

The video below was originally published in this post on the Y Combinator blog. 

Michael Seibel, CEO of Y Combinators, shares his thoughts on how to successfully cold email investors. The 7 minute video is full of useful information for founders to make sure you’re making the most of your and the potential investors time. Below you can find a quick breakdown of what Michael looks for in a cold email:

  • Make it short — Make it so the investor can read the email in 60 seconds or less
  • What to include:
    • The problem you’re trying to solve
    • What your solution is
    • Have you launched
    • Do you have growth
    • How big can the market be
    • Do you have cofounders
    • Are you technical
  • What not to include:
    • A long history of the idea
    • Jargon — use simple language, an investor may not know the industry
  • Send your email from a company email address — make sure it has your name in it
  • It is fine to attach a deck but it is not required — make sure it is a standard format
  • Track opens — make sure people are actually seeing your email

We search the web for the best tips to attract, engage and close investors, then deliver them to thousands of inboxes every week. Want in?

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