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Founders Forward Newsletter — May 7th, 2020

Want to receive the Founders Forward in the future? Subscribe to the newsletter here. Fundraising [Webinar Recording] The First-Time Founder’s Guide to Fundraising with Lolita Taub Our CEO, Mike, and…

From Deck to Check: Using Visible for Investor Updates & Fundraising

Sign up Here >>> Visible is on a mission to give all startups a better chance to succeed. We’ve recently built an entirely new product, Fundraising, to help startups organize…

“Our Coffee & Our People”: The Starbucks 1992 Investor Letter

Howard Schultz recently announced that he will be stepping down as executive chairman of Starbucks; exactly 26 years after their initial public offering. In 26 years as a public company,…

Netflix IPO: A Lesson in Investor Relations from Reed Hastings

Just a few days away from the 16th anniversary of the Netflix IPO we decided to take a look at the initial investor letter and market sentiment from May 2002.…

Variance Reporting

Use Variance Reports to Determine How You’re Tracking to Your Projections How are we doing? Are things going to plan? Are we overspending? Underspending? Where should we double-down? Cutback? These are…

[WIP] Top Active Seed Stage SaaS Investors

Over the last few weeks there has been a great deal of speculation on the state of venture capital. While some firms Tweet and signal “they’re open for business,” others are…

Storytelling Lessons from Warren Buffett and Jeff Bezos

A psychology professor and director of Resilience Research at the Appalachian Center, Dr. Sherry Hamby says that sharing stories of personal struggles can make you more resilient and other people…

Startup Insurance – [Infographic]

Insurance is one of those important checklist items that every company needs. Every founder has questions about something that is not a core competency of pretty many businesses. It can also be a nuisance to understand and distract from critical day to day operations that are so vital in the early days of a startup. Insurance is crucial when you need it but usually an afterthought early on. I remember the pain first hand the first time an insurance question was brought up at Visible when…

How to Determine if Your Channel Partners are Actually Working

When your startup hits growth stage, scaling the number of sales from channel partners is a no-brainer. For one, the customer acquisition costs are lower. A 2014 survey showed that…

Customer Segmentation Brings Focus to Startups Ready to Scale

Using Customer Segmentation to Your Advantage Customer segmentation is a fantasy for startups struggling to gain customers. If your company hasn’t reached the product-market-fit stage, it’s hard to justify spending…