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A Race to One Trillion: Microsoft’s 2017 Investor Letter

Between the unofficial race to the first one trillion dollar company and the recent acquisition of GitHub we decided it would be an interesting time to look at Microsoft’s most recent shareholder letter.…

“Our Coffee & Our People”: The Starbucks 1992 Investor Letter

Howard Schultz recently announced that he will be stepping down as executive chairman of Starbucks; exactly 26 years after their initial public offering. In 26 years as a public company,…

Netflix IPO: A Lesson in Investor Relations from Reed Hastings

Just a few days away from the 16th anniversary of the Netflix IPO we decided to take a look at the initial investor letter and market sentiment from May 2002.…

Variance Reporting

How are we doing? Are things going to plan? Are we overspending? Underspending? Where should we double-down? Cutback? These are all questions that you’ve likely encountered in a management meeting…

Storytelling Lessons from Warren Buffett and Jeff Bezos

A psychology professor and director of Resilience Research at the Appalachian Center, Dr. Sherry Hamby says that sharing stories of personal struggles can make you more resilient and other people…

Startup Insurance – [Infographic]

Insurance is one of those important checklist items that every company needs. Every founder has questions about something that is not a core competency of pretty many businesses. It can also be a nuisance to understand and distract from critical day to day operations that are so vital in the early days of a startup. Insurance is crucial when you need it but usually an afterthought early on. I remember the pain first hand the first time an insurance question was brought up at Visible when…

How to Determine if Your Channel Partners are Actually Working

When your startup hits growth stage, scaling the number of sales from channel partners is a no-brainer. For one, the customer acquisition costs are lower. A 2014 survey showed that…

Customer Segmentation Brings Focus to Startups Ready to Scale

Customer segmentation is a fantasy for startups struggling to gain customers. If your company hasn’t reached the product-market-fit stage, it’s hard to justify spending time segmenting your small client base.…

Shameless Plug: The 97 Second Update

We recently rolled out our Google Sheets integration in Beta and are stoked on the possibilities this presents for telling the story around your data. With the addition of our Google Sheets integration we have taken what used to hours of work into a few minutes of your time… Seriously, check it out:   In addition to sending out Updates you can do the following with our Google Sheets integration: Automatically grab data from Google Sheets and bring into Visible. Create beautiful visualizations…

Introducing Contact Lists

Get ready… Over the next couple of weeks we will be making some big product announcements. Today, we’re excited to launch Contact Lists. Contact Lists are a great way to easily build audiences for you different Updates without having to invite them to Visible. E.g. your Team, Investors, Potential Investors or Board. Watch the intro video below! Adding to a contact list is simple! Just copy & paste emails directly into the box or enter them yourself. You can add many at…