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“Our Coffee & Our People”: The Starbucks 1992 Investor Letter
Howard Schultz recently announced that he will be stepping down as executive chairman of Starbucks; exactly 26 years after their initial public offering. In 26 years as a public company,…
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Netflix IPO: A Lesson in Investor Relations from Reed Hastings
Just a few days away from the 16th anniversary of the Netflix IPO we decided to take a look at the initial investor letter and market sentiment from May 2002.…
Variance Reporting
Use Variance Reports to Determine How You’re Tracking to Your Projections How are we doing? Are things going to plan? Are we overspending? Underspending? Where should we double-down? Cutback? These are…
Storytelling Lessons from Warren Buffett and Jeff Bezos
A psychology professor and director of Resilience Research at the Appalachian Center, Dr. Sherry Hamby says that sharing stories of personal struggles can make you more resilient and other people…
Startup Insurance – [Infographic]
Insurance is one of those important checklist items that every company needs. Every founder has questions about something that is not a core competency of pretty many businesses. It can also be a nuisance to understand and distract from critical day to day operations that are so vital in the early days of a startup. Insurance is crucial when you need it but usually an afterthought early on. I remember the pain first hand the first time an insurance question was brought up at Visible when…
How to Determine if Your Channel Partners are Actually Working
When your startup hits growth stage, scaling the number of sales from channel partners is a no-brainer. For one, the customer acquisition costs are lower. A 2014 survey showed that…
Customer Segmentation Brings Focus to Startups Ready to Scale
Using Customer Segmentation to Your Advantage Customer segmentation is a fantasy for startups struggling to gain customers. If your company hasn’t reached the product-market-fit stage, it’s hard to justify spending…
Shameless Plug: The 97 Second Update
Send an Investor Update in Under 2 Minutes We recently rolled out our Google Sheets integration in Beta and are stoked on the possibilities this presents for telling the story around your data. With the addition of our Google Sheets integration we have taken what used to hours of work into a few minutes of your time… Seriously, check it out: In addition to sending out Updates you can do the following with our Google Sheets integration: Automatically grab data from Google…
Introducing Contact Lists
Get ready… Over the next couple of weeks we will be making some big product announcements. Today, we’re excited to launch Contact Lists. Contact Lists are a great way to easily build audiences for you different Updates without having to invite them to Visible. E.g. your Team, Investors, Potential Investors or Board. Watch the intro video below! Build Audiences with Contact Lists Adding to a contact list is simple! Just copy & paste emails directly into the box or enter them yourself.…
Investor Letters: Elon’s World
One of the most compelling companies with one of the most compelling leaders of our era, Tesla, writes a letter to their shareholders every quarter. In Elon Musks’ most recent letter, published just a week ago, it includes a number of interesting updates on the well being of the company; from the Model 3 to the Gigafactory. With the recent reveal of the Model 3 and publicized issues with the Model X interest in Tesla is at a high all while we wait…