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The Supply & Demand of VC with Kenn So of Shasta Ventures

On the first episode of season 2 of the Founders Forward Podcast, we welcome Kenn So of Shasta Ventures. Kenn is an associate at Shasta and invests in B2B enterprise software companies (with a personal focus on Machine Learning). Kenn…

The Investor Due Diligence Checklist: How to Treat New VCs Like Business Partners

You can look at adding an investor to your company in one of two ways; simply a source of capital, or a partner to help you grow your business. As…

How We Used Product Qualified Leads to Get Started with Product-Led Growth

Why Product-Led Growth? According to OpenView Labs, Product-Led Growth is “a go-to-market strategy where the product is central to how these companies acquire, convert, expand and retain users. This allows…

Ready to Embrace Transparency? Keep These 3 Things in Mind 

Much has been written about the benefits of organizational transparency, but some startup founders are still slow to adopt it in their businesses. It is awfully hard for an employee,…

A Flipped Approach to Fundraising

The Traditional “Fundraising Funnel” In the past, we’ve discussed how one can easily draw parallels between fundraising and a traditional sales & marketing funnel. Just as a sales & marketing…

What We’ve Learned From Investors About Running a Board Meeting

With Q3 coming to an end, it is easy to lose focus on your board and become tangled up closing deals, hitting numbers, and pushing product updates. While you’re likely…

Onboarding New Investors? Think About These 3 Things.

You just raised a round. You have the check in hand. Hiring and product updates are moving along. Now what? While bringing on a new set of investors is exciting…

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