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Hiring & Talent

What’s the Split? How to Fairly Split Startup Equity with Founders and Early Team Members.

Note: When determining your startup equity structure, we recommend consulting with your lawyer. One of the major ways a startup can attract top talent is by offering company equity. From…

Navigating Your Series A Term Sheet

You’ve just gotten through an exhausting fundraise, congratulations are in order, and now you have an unsigned Series A term sheet in your hand. What’s next? It’s often assumed that…

4 Key Slides That Can Make or Break Your Pitch Deck

It’s never been easier to get started on the pitch deck for your startup. There is no shortage of pitch deck examples online, and pitch deck best practices are ubiquitous…

Startup Leaders Should Have Mentors. Here’s How to Find One.

The idea that startup leaders should have mentors isn’t new, nor is it especially controversial. At this point, it’s generally accepted that having a mentor is a good idea. Despite…

4 Items to Include in your Next Investor Update (If You Want to Drive Engagement)

“What should I include in my investor update?” If there’s one question we get more than any other, it’s that one. We hear it so often that we recently built…

Total Addressable Market: Lessons from Uber’s Initial Estimates

Rewind to 2009, when a small company called UberCab is pitching the idea of a “next generation black cab service” to seed investors. Operating in just 2 markets (NYC &…

An Investor is Ready to Fund Your Company. Now What?

When an investor tells you they’d like to fund your company, it may feel like you’ve reached the finish line. The hard work and time you’ve put in to fundraising…

The Ultimate Customer Retention Cohort Analysis Template for SaaS

As startups scale, iterate, innovate and create processes, we would hope to see them not only acquiring customers at a faster pace, but also retaining them longer, correct? One would assume…

Ready to Make the Jump from Seed to Series A? Think About These 3 Things.

Raising a Seed round is an incredible accomplishment. For many startups, it’s also the start of a long journey. As more companies get funded at the Seed stage, the competition…

Themes, Not Goals – What Most Startup Leaders Get Wrong About Annual Planning

It’s resolution season, which means many of us are making declarations about how many books we’ll read or how many pounds we’ll lose this year. The ball descends on December…