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Metrics & Data

How We Used Product Qualified Leads to Get Started with Product-Led Growth

Why Product-Led Growth? According to OpenView Labs, Product-Led Growth is “a go-to-market strategy where the product is central to how these companies acquire, convert, expand and retain users. This allows…

Ready to Embrace Transparency? Keep These 3 Things in Mind 

Much has been written about the benefits of organizational transparency, but some startup founders are still slow to adopt it in their businesses. It is awfully hard for an employee,…

A Flipped Approach to Fundraising

The Traditional “Fundraising Funnel” In the past, we’ve discussed how one can easily draw parallels between fundraising and a traditional sales & marketing funnel. Just as a sales & marketing…

What We’ve Learned From Investors About Running a Board Meeting

With Q3 coming to an end, it is easy to lose focus on your board and become tangled up closing deals, hitting numbers, and pushing product updates. While you’re likely…

Onboarding New Investors? Think About These 3 Things.

You just raised a round. You have the check in hand. Hiring and product updates are moving along. Now what? While bringing on a new set of investors is exciting…

You Should be Asking Your Investors for Help. Here’s How.

Investors are more than a source of capital. They have experience, advice, and networks you can leverage. It’s normal to feel intimidated by the people who just handed over a…

3 Ways to Simplify Your Fundraising Funnel

In the words of AngelList Founder Naval Ravikant, “It’s never been easier to start a company. It’s never been harder to build one”. The competition for capital and talent is…