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Fundraising

Total Addressable Market: Lessons from Uber’s Initial Estimates

Rewind to 2009, when a small company called UberCab is pitching the idea of a “next generation black cab service” to seed investors. Operating in just 2 markets (NYC &…

An Investor is Ready to Fund Your Company. Now What?

When an investor tells you they’d like to fund your company, it may feel like you’ve reached the finish line. The hard work and time you’ve put in to fundraising…

The Ultimate Customer Retention Cohort Analysis Template for SaaS

As startups scale, iterate, innovate and create processes, we would hope to see them not only acquiring customers at a faster pace, but also retaining them longer, correct? One would assume…

Ready to Make the Jump from Seed to Series A? Think About These 3 Things.

Raising a Seed round is an incredible accomplishment. For many startups, it’s also the start of a long journey. As more companies get funded at the Seed stage, the competition…

Themes, Not Goals – What Most Startup Leaders Get Wrong About Annual Planning

It’s resolution season, which means many of us are making declarations about how many books we’ll read or how many pounds we’ll lose this year. The ball descends on December…

Wrap the Year Up Right

Why you should write a year-in-review note to your investors and your team. As December draws to a close, the natural thing to do is reflect on the year that…

Get Funded: The Fundraise Tracking Tool

We’ve talked with a lot of founders who have raised money, and we continue to hear the same things: Fundraising is a difficult and time-consuming process, one that is often…

Has Startup Capital Really Become Harder to Get?

When it comes to raising capital in 2018, the data seems to speak for itself: more venture money is going to fewer startups. According to the Wall Street Journal, the…

The Top Founder Forward Articles Shared in 2018

In 2018, we’ve sent nearly 50 Founders Forward Newsletter with over 425 third party articles. We include our favorite content for attracting and engaging investors, hiring great talent, company culture,…

5 Questions to Answer Before Your First Meeting With an Investor

“How should I prepare for an investor pitch?” This is a question we hear a lot, both from first-time entrepreneurs and from founders who have raised before. There is no…