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The Supply & Demand of VC with Kenn So of Shasta Ventures

On the first episode of season 2 of the Founders Forward Podcast, we welcome Kenn So of Shasta Ventures. Kenn is an associate at Shasta and invests in B2B enterprise software companies (with a personal focus on Machine Learning). Kenn…

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Navigating Your Series A Term Sheet

You’ve just gotten through an exhausting fundraise, congratulations are in order, and now you have an unsigned Series A term sheet in your hand. What’s next? It’s often assumed that…

4 Key Slides That Can Make or Break Your Pitch Deck

It’s never been easier to get started on the pitch deck for your startup. There is no shortage of pitch deck examples online, and pitch deck best practices are ubiquitous…

Startup Leaders Should Have Mentors. Here’s How to Find One.

The idea that startup leaders should have mentors isn’t new, nor is it especially controversial. At this point, it’s generally accepted that having a mentor is a good idea. Despite…

4 Items to Include in your Next Investor Update (If You Want to Drive Engagement)

“What should I include in my investor update?” If there’s one question we get more than any other, it’s that one. We hear it so often that we recently built…

Total Addressable Market: Lessons from Uber’s Initial Estimates

Rewind to 2009, when a small company called UberCab is pitching the idea of a “next generation black cab service” to seed investors. Operating in just 2 markets (NYC &…

An Investor is Ready to Fund Your Company. Now What?

When an investor tells you they’d like to fund your company, it may feel like you’ve reached the finish line. The hard work and time you’ve put in to fundraising…

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