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Company Culture

An Update Template to Align Sales + Marketing

“Most organizations still believe in the perfect sales and marketing delineation: This is where marketing generates leads for sales, sales development reps then qualify these leads, to create opportunities that…

A 5 Minute Weekly Sales Update Template

At a high-growth startup, sales operations and processes can often take a back seat to closing deals and growing the business. Regardless of the resources you have available, it is vital to…

Are Your Marketing Efforts Really Enabling Sales Performance?

A couple weeks ago, I attended High Alpha’s marketing forum and was reminded by one of the speakers of the simple, yet remarkable function of all marketing efforts: enable sales…

Is Radical Transparency The Way Forward For Startup Marketing?

This is a guest post that comes to us from Leena who is the CMO at Wagepoint. Leena worked for some of the big guns in the media industry before deciding her true calling was to be the ultimate curator of the Wagepoint brand. When she’s not busy dreaming up ways to scale the business with marketing automation, ​she spends her days cooking culinary masterpieces from all over the world. And if you are not really careful, she might just offer it to you.…

Tit for TaaT – Leveraging Transparency to Build Better Businesses

At Visible, we talk every day with founders and early-stage investors from around the world and have found a few key themes emerge in our discussions: Founder frustration with investors who don’t deliver on their promises – the connections they say they will make and the expertise they say they will offer Investor frustration with founders who go off the grid, only to emerge and make “asks” when it is too late to save a project or company Blame being placed by…