Mike Preuss's posts

Co-founder and CEO of Visible.vc. Chicago born and IU Grad.

The Ultimate Customer Retention Cohort Analysis Template for SaaS

As startups scale, iterate, innovate and create processes, we would hope to see them not only acquiring customers at a faster pace, but also retaining them longer, correct? One would assume as product/market fit is found, domain experts are hired and new campaigns are launched that customer retentions gets better…but how do you know? This is why a cohort retention analysis is incredibly helpful, and why we created The Ultimate Customer Retention Cohort Analysis Template for SaaS. A cohort analysis is a study of activities for a certain segment of customers or users. In this template, we are looking at the customer cohorts for the quarter or month they were acquired, and what % of those customers were retained for subsequent quarters/months. Ideally, you are improving retention with your most recent cohorts. In the example…

Mike Preuss - January 31, 2019

#Metrics & Data

Updated Navigation + Tables in Updates

If you sign into Visible today, you’ll see an updated navigation. The changes we’ve made are small, but they will accomplish a couple key items: Make drafting, editing and sending Updates easier than ever Set the stage for some game-changing improvements & features to be delivered later this quarter. What, exactly, is changing?  Update drafts are now in the sidebar. Instead of a couple clicks to get into an Update, you’ll be able get there with much more ease. We’ve fixed Settings, Metrics and Contacts to the bottom of the sidebar. We’ve also created a specific Sent Updates navigation item to quickly see the Stats of your previously sent Updates. Our aim was to have anything you are frequently creating, viewing or editing to be prominent, near the top of of the navigation, while features that…

Mike Preuss - January 22, 2019

#Product Updates

Salesforce Updates – Contacts & Accounts

The Visible product team just updated our Salesforce Integration. We now support the Contacts and Accounts objects in addition to the already existing Leads and Opportunities objects. If you need a refresher on Salesforce, you can read more in our knowledge base. Contact us to send us any feedback or questions. Up & to the right, -Mike & The Visible Team.

Mike Preuss - January 4, 2019

#Product Updates

Variance Reporting

How are we doing? Are things going to plan? Are we overspending? Underspending? Where should we double-down? Cutback? These are all questions that you’ve likely encountered in a management meeting or recent board meeting. Today we are excited to announce new Variance Report module that will be part of our insights layer. Variance reporting will let our customers quickly assign any of their KPIs to a forecasted or budgeted value and with one-click get back a full Variance Report. We’ll calculate the following in your Variance Report: MTD Variance MTD Variance % YTD Actual YTD Variance YTD Variance % YTD Actual prior yr YTD Actual prior yr YTD Variance prior yr YTD Variance % Our budget vs actual and variance reporting will give you instant insights and reporting capabilities for any of…

[Webinar] How to get Funded in 15 Days

Join Visible and our partners over at Lighter Capital on April 10th and 2pm EST for our Webinar on How to Get Funded in 15 Days. Compressing the fundraising cycle can have a huge impact on a startup and its chances of success. This webinar will help you speed up your fundraising cycle by arming you with the information and data that startup investors want to see. We’ll also cover the best ways to present data to investors using the latest technology and communications. This webinar will cover: The legal and financial data and documents investors need to see. Data sources and technology solutions to communicate with investors. How to use business operations dashboards and metrics to inform your management decisions and fundraising strategy. Head over and Register for the Webinar now!  -The…

Mike Preuss - March 27, 2018

#Fundraising

Year over Year Metric Comparison

Great metrics share the same traits. Two of the most important traits are making sure your metrics are comparative & a ratio/rate. The Visible team just pushed a great update to make it even easier to compare your key metrics to a previous year along side the % change from the previous year. Want to jump right in? Check out our Year-over-Year Knowledge base article. A year may seem like a lifetime in a high-paced environment but it’s important benchmark yourself to where you were the prior year. It’s especially useful to take a breath and give your leadership team a chance to make informed, strategic decisions. We love inspiration (aka copying great work) on the Visible team so wanted to share some great ideas you are welcome to use for yourself. Revenue vs…

Mike Preuss - March 22, 2018

#Product Updates

Slack Your Updates

Today we are launching our Slack integration into beta! You’ll be able to publish Visible Updates to any of your Slack channels in addition to other current publishing methods (email, PDF, shareable link). We’ll show a preview of the Update text and the first chart or image in your Slack channel with a link to view the rest! Instantly collaborate with your team member and other stakeholders in your Slack channel around any of your Updates. Looking for some inspiration? Send your True North Metric to your company wide channel to show progress towards goal with commentary. Show your #sales channel how you are pacing for the current period. Visualize your ARR movements to keep the entire company on the same page. Stay tuned as this is just the beginning for our Slack integration!…

Use Storytelling to Increase your Price

This post is Part II or II of our storytelling series. You can find our first post, “Connecting Dots to Tell Your Story” here. The same principles that Pixar uses to craft their hit movies like Finding Nemo and Ratatouille can be applied to your own investor updates and pitch. Awesome right? I recently attended SaaStr and had the chance to see Jason Katz the Chief Storyteller at Pixar and Peter Arai the CEO & founder of Prezi talk about the 3 Parts of Visual Storytelling. Part 1 – Takeaway Message What is the message you want to leave with your audience? For finding Nemo it is faith vs fear, but the same concept can be applied for business. At Visible we encourage you to lead with your true north KPI followed by…

Mike Preuss - February 8, 2018

#Company Culture

Visible & HubSpot Integration – Announcing our next generation integrations!

We are thrilled to be launching our HubSpot integration! HubSpot will kick off our next generation of Visible Integrations. Our “Next Generation” integrations will have the seamless experience our customers have come to love, but will allow users to pull row level data (in addition to metrics).  Users will now be able to expose and drill down to transactional level detail for any of your metrics! For example, this will allow our customers to not only expose revenue trends but the underlying transactions & customers that make up a given reporting period. Want to create a HubSpot dashboard & Update showing a pipeline breakdown with the Deal Names? Done! Interested in creating a HubSpot report of New Leads for a given segment? Look no further! What companies in HubSpot have more than…

Mike Preuss - February 1, 2018

#Product Updates

Connecting Dots to Tell Your Story

Looking for a New Year’s Resolution? Keep reading! Storytelling in business has become a clear competitive advantage over the past decade. Customers, investors and talent have more choices than ever and are armed with more information than ever. Companies that can effectively tell their story will create emotional engagement with their stakeholders, cut through the noise and ultimately drive growth. In relation to fundraising, storytelling is a crucial component of driving interest and ultimately term sheets. This is especially true in the early stages as checks are written more on vision than traction. There are a lot of great resources for storytelling in relation to fundraising so check back for Part II next week for storytelling specifics. Today I wanted to focus on one often overlooked part of fundraising &…