Mike Preuss's posts

Co-founder and CEO of Visible.vc. Chicago born and IU Grad.

Variance Reporting

How are we doing? Are things going to plan? Are we overspending? Underspending? Where should we double-down? Cutback? These are all questions that you’ve likely encountered in a management meeting or recent board meeting. Today we are excited to announce new Variance Report module that will be part of our insights layer. Variance reporting will let our customers quickly assign any of their KPIs to a forecasted or budgeted value and with one-click get back a full Variance Report. We’ll calculate the following in your Variance Report: MTD Variance MTD Variance % YTD Actual YTD Variance YTD Variance % YTD Actual prior yr YTD Actual prior yr YTD Variance prior yr YTD Variance % Our budget vs actual and variance reporting will give you instant insights and reporting capabilities for any of…

[Webinar] How to get Funded in 15 Days

Join Visible and our partners over at Lighter Capital on April 10th and 2pm EST for our Webinar on How to Get Funded in 15 Days. Compressing the fundraising cycle can have a huge impact on a startup and its chances of success. This webinar will help you speed up your fundraising cycle by arming you with the information and data that startup investors want to see. We’ll also cover the best ways to present data to investors using the latest technology and communications. This webinar will cover: The legal and financial data and documents investors need to see. Data sources and technology solutions to communicate with investors. How to use business operations dashboards and metrics to inform your management decisions and fundraising strategy. Head over and Register for the Webinar now!  -The…

Mike Preuss - March 27, 2018

#Fundraising

Year over Year Metric Comparison

Great metrics share the same traits. Two of the most important traits are making sure your metrics are comparative & a ratio/rate. The Visible team just pushed a great update to make it even easier to compare your key metrics to a previous year along side the % change from the previous year. Want to jump right in? Check out our Year-over-Year Knowledge base article. A year may seem like a lifetime in a high-paced environment but it’s important benchmark yourself to where you were the prior year. It’s especially useful to take a breath and give your leadership team a chance to make informed, strategic decisions. We love inspiration (aka copying great work) on the Visible team so wanted to share some great ideas you are welcome to use for yourself. Revenue vs…

Mike Preuss - March 22, 2018

#Product Updates

Slack Your Updates

Today we are launching our Slack integration into beta! You’ll be able to publish Visible Updates to any of your Slack channels in addition to other current publishing methods (email, PDF, shareable link). We’ll show a preview of the Update text and the first chart or image in your Slack channel with a link to view the rest! Instantly collaborate with your team member and other stakeholders in your Slack channel around any of your Updates. Looking for some inspiration? Send your True North Metric to your company wide channel to show progress towards goal with commentary. Show your #sales channel how you are pacing for the current period. Visualize your ARR movements to keep the entire company on the same page. Stay tuned as this is just the beginning for our Slack integration!…

Use Storytelling to Increase your Price

This post is Part II or II of our storytelling series. You can find our first post, “Connecting Dots to Tell Your Story” here. The same principles that Pixar uses to craft their hit movies like Finding Nemo and Ratatouille can be applied to your own investor updates and pitch. Awesome right? I recently attended SaaStr and had the chance to see Jason Katz the Chief Storyteller at Pixar and Peter Arai the CEO & founder of Prezi talk about the 3 Parts of Visual Storytelling. Part 1 – Takeaway Message What is the message you want to leave with your audience? For finding Nemo it is faith vs fear, but the same concept can be applied for business. At Visible we encourage you to lead with your true north KPI followed by…

Mike Preuss - February 8, 2018

#Company Culture

Visible & HubSpot Integration – Announcing our next generation integrations!

We are thrilled to be launching our HubSpot integration! HubSpot will kick off our next generation of Visible Integrations. Our “Next Generation” integrations will have the seamless experience our customers have come to love, but will allow users to pull row level data (in addition to metrics).  Users will now be able to expose and drill down to transactional level detail for any of your metrics! For example, this will allow our customers to not only expose revenue trends but the underlying transactions & customers that make up a given reporting period. Want to create a HubSpot dashboard & Update showing a pipeline breakdown with the Deal Names? Done! Interested in creating a HubSpot report of New Leads for a given segment? Look no further! What companies in HubSpot have more than…

Mike Preuss - February 1, 2018

#Product Updates

Connecting Dots to Tell Your Story

Looking for a New Year’s Resolution? Keep reading! Storytelling in business has become a clear competitive advantage over the past decade. Customers, investors and talent have more choices than ever and are armed with more information than ever. Companies that can effectively tell their story will create emotional engagement with their stakeholders, cut through the noise and ultimately drive growth. In relation to fundraising, storytelling is a crucial component of driving interest and ultimately term sheets. This is especially true in the early stages as checks are written more on vision than traction. There are a lot of great resources for storytelling in relation to fundraising so check back for Part II next week for storytelling specifics. Today I wanted to focus on one often overlooked part of fundraising &…

Pull Levers in your Sales Funnel with Product Qualified Leads

Product Qualified Leads (PQLs) have become a major trend in SaaS companies over the last couple of years. Why the shift to the new framework? I have two thoughts. 1) The way organizations sell and market their products are different and 2) business software continues to look more and more like consumer software. We’ve scaled Visible to hundreds (soon thousands) of paid customers with a lean team through adopting a Product Qualified Lead framework. Disclaimer: Product Qualified Leads may not fit into every business and organization as some solutions may require intensive initial implementation or for strategic reasons the end-user never gets to try the product. Typically these are high ACV products. Regardless of your business, I hope you still get some value from this post and takeaway parts you want…

Mike Preuss - December 7, 2017

#Metrics & Data

Our New Contextual Help Guide

Every six months I usually say something along these lines to our awesome product team… “I just went through our on-boarding flow, I think we could be doing a better job. How do we let customers help themselves but also not leave them with a completely blank slate? Can’t we make signing up more frictionless? What if they never know XYZ exists?” Our team goes to work, we make some great improvements and then six months later I go through our sign up flow again. Rinse & Repeat. This time around, our team spent days researching what the best companies are doing. We read their blog posts and looked at how they tackled the problem. Then a funny patterned emerged. Whenever we tried out their latest sign up and on-boarding flow, in almost every…

Mike Preuss - November 22, 2017

#Product Updates

Ultimate Report Part 4 of 4: Marketing Demand Gen Funnel

Welcome to part 4 of 4 of our Ultimate Report series. When we talk to our customers and potential customers we love to get an understanding of their “ultimate report”. It’s the report that stakeholders can quickly rally behind and understand how the business is performing, usually to a goal or target. Part 1: Pacing Part 2: Cadence & Operational Metrics Part 3: ARR Movements Part 4: Marketing Demand Gen Funnel We’re wrapping our fall edition of the Ultimate Report series with a report that resonates with the entire Visible team, the Marketing Demand Gen Funnel. What is it? A funnel that is used to track marketing conversions, typically around demand generation and inbound marketing. Who is it for?  Primarily any SaaS business that relies on inbound marketing and trials to bring in new self-serve customers. However, the…

Mike Preuss - October 25, 2017

#Metrics & Data