Matt Preuss's posts

The Week in Leadership — February 17th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Desperation-Induced Focus Ravi Gupta of Sequoia shares why he believes that startups generally implement processes too early. Read more The 4-Day Workweek: Malomo’s 6-Month Trial Yaw Aning, Founder of Malomo (and our Founders Forward guest this week!), breaks down the reasoning and data behind their decision to test a 4-day workweek. Read more Watch Out For 12-Day Weeks Jason Fried, Founder of Basecamp, explains why they went from pushing new products on Fridays to Mondays/Tuesdays. Read more    

This Week in Venture Capital — February 17th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Best practices for portfolio monitoring & reporting with Gale Wilkinson If you’re an investor looking to up your portfolio reporting and management, check out our webinar recording from yesterday. Gale Wilkinson, Founder of Vitalize VC, joined us to break down how they’ve built a strong reporting system. Watch now A Blistering Pace Fred Wilson, Founder of Union Square Ventures, makes the case why “we all need to pace ourselves” when it comes to venture investing. Read more How Does Seed Stage Fund Math Work? Henri Pierre-Jacques of Harlem Capital breaks down the economics behind…

How This Founder Leveraged Social Proof to Grow Their Customer Base

Yaw Aning is the CEO and Founder of Malomo. Malomo is a shipment tracking platform that helps eCommerce brands turn order tracking from a cost center into a profitable marketing channel. Yaw joined us for season 3, episode 2 of our Founders Forward Podcast to dive into his career as a founder. He started his career in consulting which eventually led him to founding Malomo. Since founding Malomo, the team has rapidly grown and they’ve raised $8M+. Before ever thinking about funding, Yaw and the team had to determine what problems they were going to solve and did everything in their power to find their first customers. Yaw joins us to break down: How Malomo found their first customers The importance of finding a co-founder How and why you need…

This Week in Growth — February 10th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Getting Over the Cold Start Problem with Nick Loui of PeakMetrics We are back for season 3 of the Founders Forward Podcast! We kick things off with Nick Loui, Founder of PeakMetrics. Nick breaks down how they got over the cold start problem, acquired their first customers, and more. Listen now Lessons From the Top 20 Public SaaS Companies Doing PLG and Freemium Jason Lemkin, Founder of SaaStr, studies data from public SaaS companies to understand how they are growing faster than ever before. Read more How to Onboard Your Sales Team Mike Marg…

This Week in Leadership — February 10th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. NFPs Fred Wilson, Founder of Union Square Ventures, explains what “non-fungible people” are and what they mean to a startup. Read more Can a Startup Have Two CEOs? Christoph Janz of Point Nine Capital makes the case why having a single CEO is generally the best path to grow. Read more The Company-Building Cornerstones Every Founder Needs to Focus On The team at First Round Review interviews Dharmesh Shah, Founder of HubSpot, and he shares five company-building cornerstones that he faced during his time building HubSpot. Read more  

The Main Difference Between ISOs and NSOs

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What Are Qualified Incentive Stock Options or ISOs? What Are Non-Qualified Stock Options or NSOs ISO vs NSO Which One is Right For You? Share Stock Option Information With Your Investors with Visible Hiring and attracting top talent is a major responsibility of any startup founder. In order to compete with large corporations, startups oftentimes have to get creative to attract top talent. One of the top benefits a startup can offer is employee stock options. This gives an employee potential upside and ultimately aligns both parties. There are two major forms of stock options — NSOs (non-qualified stock options) and ISOs (qualified incentive stock options).  How do you know what…

Getting Over the Cold Start Problem with Nick Loui of PeakMetrics

We are back with another season of the Founders Forward Podcast! This season is all about founders in our community. Our goal is to sit down with startup founders and break down 3 things that have transformed their career or company. We’ll try to keep the episodes to 10 minutes or less so you can get back to what matters most — building your business.  For the first episode, we welcomed Nick Loui, CEO and Founder of PeakMetrics. PeakMetrics uses machine learning to spot trends & predict message resonance across news, social, and TV/radio. In this episode, we break down:  Getting over the cold start problem Creating value through aggregation Narrowing down your target audience Give episode 1 with Nick Loui a listen below (or give it a listen on…

This Week in Go-to-Market — February 3rd, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Winning Early GTM Strategy Asheem Chandna of Greylock shares 3 common go-to-market traits of startups that have successfully achieved fast and enduring growth. Read more What Comes First, the Customer or the Product? Egan Montgomery of High Alpha explains why and how early-stage founders should sell before they have a product. Read more How to Onboard Your Sales Team Mike Marg of Craft Ventures offers a guide to “turn onboarding into a quarter-long, self-guided project with clear deliverables, guidelines & milestones.” Read more  

This Week in Venture Capital — February 3rd, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. The Ideal Investor Update Elizabeth Yin, Founder of Hustle Fund, offers advice to help you put together and send your first investor update. Read more In Defense of Single-Digit Million Startup Exits The team at Founder Collective makes the case why we should celebrate $1M+ startup exits.  Read more How Does Seed Stage Fund Math Work? Henri Pierre-Jacques of Harlem Capital breaks down the economics behind seed-stage investing. Read more  

This Week in Fundraising — January 27th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. How Will the 52% Correction in the Stock Market Impact the Startup Fundraising Market? Tomasz Tunguz of Redpoint Ventures studies recent public data to explain how it might impact the private markets. Read more Startup Valuations at Seed/Pre-Seed Elizabeth Yin, Founder of Hustle Fund, pulls data from the last 6 months to help break down seed and pre-seed valuations. Read more Busted Cap Tables Gale Wilkinson, Founder of Vitalize Ventures, shares the 3 things that usually cause “busted cap tables” at the early stages. Read more  

Our Teaser Pitch Deck Template

When communicating with investors in your fundraising funnel you will need to make sure you are telling a compelling story as to why they should invest in you. Pitch decks are a powerful tool that can help you tell that story. Different investors will have different opinions about pitch decks. Some investors might want to receive them before the meeting, some might only want them sent via PDF or link, and some investors might not care if you have a pitch deck at all. Through all of the noise one idea we have seen emerge is having a send away (or email deck) founders can share with investors before a meeting. Brett Brohl of Bread & Butter Ventures recommends a 4 or 5 slide deck that can be easily shared…

This Week in Hiring & Talent — January 27th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. 9 Tips for Scaling Your Engineering Team After Your First Big Funding Round Olly Headey, Co-founder of FreeAgent, draws on his experience hiring over 100 engineers to help leaders with hiring and scaling their engineering teams. Read more A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer Nicole Miller of Buffer surveys their team and breaks down the results from using a 4 day work week for the last 18 months. Read more The Control/Responsibility Matrix Seth Godin, business author, offers a simple matrix using preferences for…

This Week in Hiring & Talent — January 20th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. How to Hire Your First VP Engineering Niniane Wang of Basis Set Ventures offers an in-depth guide to help leaders find and hire their first VP of Engineering. Read more The Best Managers Don’t Fix, They Coach — Four Tools to Add to Your Toolkit The team at First Round Review shares four practical coaching tools for founders and startup leaders. Read more Lessons from PayPal on Building a World-Class Startup Culture Courtney Weinstein of 500 studies PayPal to explain how they built a world-class culture. Read more  

This Week in Fundraising — January 20th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Our Teaser (5 slide) Pitch Deck Template Share our 5 slide pitch deck with potential investors before a meeting so they have the context they need to book a meeting and have a conversation about your business. Check it out here: Download Now Maximize Your Venture Capital Experience Sunwoo Lee of Groove Capital explains how and why founders should be regularly communicating with their investors. Read more How to Outline Important Milestones for a Series A Round The team at Underscore VC highlights different milestones that show your company is ready to raise a…

How to Write a Business Plan For Your Startup

While a business plan might feel like a dying practice for startups there are countless benefits of building out and thinking through a plan. A startup business plan can be the backbone of pitch decks, investment memos, and strategy as you set out to build your startup.  Related Reading: How to Secure Financing With a Bulletproof Startup Fundraising Strategy In our guide below, we lay out 8 concepts that will help you build a business plan as you begin your startup journey. You can skip around to specific sections below: Eight Key Concepts To Include In Your Business Plan As we mentioned above, the 8 concepts below are a great starting point to think through when forming your business. Inevitably, you’ll face questions and issues around all of the issues…

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