Matt Preuss's posts

Investor Relationship Management 101: How to Manage Your Startups Interactions with Investors

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What is Investor Relationship Management? Key Components of Investor Relationship Management Best Practices: Investor Relationship Management Edition What is an Investor Relations Strategy? Manage Your Investor Relationships with the Help of Visible Building a startup is incredibly difficult. Leading an early-stage startup can almost feel impossible. On top of building a product, successfully selling and marketing a product, hiring top talent, and more – a founder is responsible for engaging with stakeholders across the board (team members, investors, board members, mentors, etc.) Related Resource: The Complete Guide to Investor Reporting and Updates Investors might simply seem like a source of capital. However, they can offer so much more. Investors can…

Investor CRM: Seamlessly Manage Relationships and Finances

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What is an Investor CRM? Benefits of a CRM Tool for Startups Features to Look for in an Investor CRM Manage Your Investor Relationships With Visible At Visible, we compare a venture fundraise to a traditional B2B sales and marketing funnel. At the top of your “fundraising funnel” you are bringing in qualified investors (leads), moving them through the middle of your funnel with meetings, pitches, monthly updates, etc., and hopefully closing them at the bottom of the funnel as a new investor. Ideally, once you close a new investor you’ll delight them with regular communication.  Related Reading: An Essential Guide on Capital Raising Software Just as a sales and…

Why a CRM is Essential for Investor Relations

At Visible, we believe that fundraising oftentimes mirrors a traditional B2B sales and marketing funnel. At the top of your “fundraising funnel” you are adding qualified investors (leads), moving them through the middle of your funnel with meetings, coffee chats, monthly updates, etc. with the goal of closing them as a new investor at the bottom of the ideal. From here, you are ideally delighting them with consistent communication.  Related Resource: An Essential Guide on Capital Raising Software Just as a sales and marketing team has dedicated tools shouldn’t a founder have tools to manage their most expensive asset, equity? Learn more about how founders can use a CRM to improve and manage their investor relations below.  What is the Definition of a CRM? As put by Salesforce, the original…

An Essential Guide on Capital Raising Software

Fundraising is difficult. We’ve helped thousands of founders raise capital and engage with their investors. Over time, we’ve learned that a traditional B2B sales & marketing process mirrors a venture capital fundraising process.  At the top of your “fundraising funnel” you are adding qualified investors (leads), nurturing them through the middle of your funnel with meetings, updates, coffee chats, etc., and ideally closing them as new investors at the bottom of your funnel.  Related Resource: All Encompassing Startup Fundraising Guide Just as sales and marketing processes have dedicated tools, shouldn’t a fundraise? Learn more about fundraising software and how it can help you raise capital below:  What is Capital Raising Software? First things first, what is capital-raising software? Capital raising software, or simply fundraising software, is a platform or tool…

Startup Fundraising Checklist

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation Display Growth and Traction Define Your Startups Milestones and Fundraising Goals Make Sure You Have a Compelling Pitch Deck Prove Your Product/Service Is Scalable Build a List of Investors Tell a Story About Your Company Introduce Your Team and Stakeholders Include a Cap Table Signup For a Fundraising Relationship Platform Startups are in constant competition for 2 resources — capital and talent. One of the most common ways to secure capital for a startup is by raising venture capital. However, raising capital for a startup, especially an early-stage startup, is no easy feat. In order to best improve your odds of raising capital, you need to have a game plan and…

This Week in Growth — June 9th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Write Better Subject Lines Kera DeMars of Hustle Fund explains how anyone can write better subject lines (especially when sending cold emails). Read more Your Guide to Growth Amid Uncertainty Kyle Poyar of OpenView Ventures shares a set of tips to help founders efficiently grow in the face of uncertainty. Read more How Airbnb, Dropbox and Reddit Got Their First Customers Rebecca Deczynski of Inc studies successful companies to explain how they found their first customers. Read more

This Week in Fundraising — June 9th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. What Should Be in a Series A Data Room? (Checklist and Template) The team at Underscore shares a guide covering best practices for putting together a Series A data room. Read more The Legs of the Stool and Why It’s Tough to Compare Two Startups Raising Charlie O’Donnell of Brooklyn Bridge Ventures draws parallels between the legs on a stool and a fundraise. Read more An Update Template to Share with Potential Investors On the Visible Blog, we share an update template that founders can use to nurture potential investors. Read more  

This Week in Leadership — June 2nd, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Setting the Stage for Success at Seed Stage Board Meetings Mary Grove of Bread & Butter Ventures shares tips to help founders successfully host their first board meeting. Read more Cash is Going to Be King Again, Soon The team at Founder Collective explains why companies with a strong cash cushion will have major advantages over the coming months/years. Read more Lessons from Watching a Great CEO Operate Tomasz Tunguz of Redpoint Ventures breaks down what he has learned from Barr Moses, the founder and CEO of Monte Carlo. Read more  

This Week in Hiring & Talent — May 19th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Why We Increase Our Team’s Salaries Every Year Jenny Terry of Buffer explains how and why they increase their entire team’s salary every year. Read more How To Create a Candidate Sell Deck and Use It To Win Talent Alex Maas of OpenView Ventures makes the case for why leaders should use a “candidate sell deck” when recruiting new hires. Read more Employees Crave Asynchronous Work. Here’s How to Do It Right Hovhannes Avoyan, CEO of Picsart, offers a set of tips and tricks to help leaders support asynchronous work. Read more  

This Week in Venture Capital — May 12th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. “Pre-Marketing” a Raise Gale Wilkinson of Vitalize Ventures shares simple tips founders can take 3-4 months before fundraising to help them build buzz. Read more Why a 4-5x Return On an Investment Isn’t “Good Enough” For Earlier-Stage VCs Jason Lemkin of SaaStr breaks down the math behind venture capital to explain why a 4-5x return won’t cut it for early-stage funds. Read more VC in Layman’s Terms Jarrid Tingle of Harlem Capital offers a straightforward explanation of how the venture capital industry works. Read more  

Startup Syndicate Funding: Here’s How it Works

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What Is Syndicate in Startup Terms? How Does Syndicate Funding Work? How Can an Investor Become a Part of Syndicate Investing? The 3 Types of Syndicate Investors Benefits of Syndicate Investing for Startup Founders Benefits of Syndicate Investing for Investors For More Fundraising Help Contact Visible Today Equity financing comes in different shapes and sizes for startups. The most common form is a traditional venture capital firm. However, there are other instruments and organizations that will fund startups in exchange for equity. Related Resource: All Encompassing Startup Fundraising Guide One of the more common alternatives to venture capital is a syndicate. Learn more about startup syndicates and how your company…

Down Round: Understanding Down Round Funding and How to Avoid It

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What is a Down Round? Reasons Why a Down Round Occurs Three Ways to Potentially Avoid a Down Round Steer Clear of a Down Round With Visible’s Help If you read newspaper headlines you might think every successful startup jumps from funding round to funding round and celebrates its extreme growth along the way. However, building a startup is incredibly difficult and every founder is faced with ups and downs along the way.  If you hear the term “down round” at a VC event, heads will turn. But if your startup is around long enough, chances are the thought of a down round will cross your mind. Learn more about…

Investor Outreach Strategy: 9 Step Guide

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation Step-by-Step Guide to Investor Outreach What are the Best Platforms For Investor Outreach? Visible is Here to Help You With Your Investor Outreach Securing venture capital for a startup is difficult. On top of having a business or product that is fundable, you need to have an approach to how you reach out and engage with investors during the process.  At Visible, we oftentimes compare a venture fundraise to a traditional B2B sales process. You are adding investors to the top of your funnel, nurturing them with meetings, emails, and pitches in the middle, and hopefully closing them at the bottom of the funnel.  Related Resource: How to Secure Financing…

This Week in Hiring & Talent — May 5th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Funding Simply Shifts the Bottleneck Nnamdi Iregbulem of Lightspeed Ventures explains why hiring gets more difficult as securing funding gets easier. Read more Making Your First Startup Hires Gale Wilkinson of Vitalize Ventures offers a set of tips to help founders and leaders make their first hires. Read more How to Build Scale Into Your Sales Enablement Function From Day One The team at AirTree Ventures breaks down how startups can hire, train, and build out a sales enablement function from day 1. Read more    

This Week in Fundraising — April 28th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Going From Verbal Agreement to Wire Mat Sherman, Founder of Seedscout, explains how founders can turn an interested investor into an actual investor. Read more Imagine You’re a Venture Capitalist… Tomasz Tunguz of Redpoint Ventures studies how the public markets might influence an investor’s view of pro-rata. Read more The Founder and Investor Trust Problem Charlie O’Donnell, Founder of Brooklyn Bridge Ventures, offers a few tips for how founders and investors can build trust. Read more    

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