Matt Preuss's posts

7 Essential Business Startup Resources

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What are startup resources? 1. Accounting and finance 2. Domain and website tools 3. Marketing and content management 4. Project management 5. Human resources management 6. Legal help 7. Investor relationship management Fund your startup with Visible Building a startup is difficult. For most founders, it is their first time starting and building a business. However, there is not academy or university a first-time founder can lean on the learn the ways.  The best way to learn as a founder is by doing. But founders need to turn to their peers, investors, stakeholders, and resources along the way to help hone their skills and build their company.  Related Resource: Business…

7 Startup Growth Strategies

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation 1. Develop a strong value proposition 2. Understand and embrace your target audience 3. Research and analyze your top competitors 4. Establish smart key performance indicators 5. Scale wisely and effectively 6. Continuously review your business model 7. Engage your investors to build relationships Grow your startup with Visible Whether a venture-backed startup looking to attack a massive market or a bootstrapped business, startups are generally in pursuit of growth. One of the main competitive advantages of a startup is the ability to test new growth strategies and move quickly compared to its predecessors. Related Resource: The Understandable Guide to Startup Funding Stages Finding a growth strategy or channel can…

Build Stronger Investor Relationships with Video Updates

The following is a guest post from the team at Sendspark. Use Sendspark to connect with customers, investors, team members, and other stakeholders. Learn more here.  Quick Navigation Why Send Videos in Investor Emails When to Send Videos to Investors How to Send Videos in Investor Updates Tips for Making Great Investor Videos Final Thoughts Communicating with investors is a skill all founders should hone. Regular and predictable communication is a surefire way to build trust and improve your odds of unlocking an investor’s capital, network, experience, and more. Learn how you can leverage video + email updates to communicate with your investors below: Why Send Videos in Investor Updates Whether you’re pitching new investors or updating existing ones, sending videos to investors can help you build investor relationships.   Here…

How to Calculate Runway & Burn Rate

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What is Startup Runway? What is Startup Burn Rate? Formula for Startup Runway Formula for Burn Rate Ways to Extend Startup Runway and Reduce Burn Rate Track Runway With Visible Building a venture-backed startup is difficult. On top of building a useful product, hiring a great team, and attracting qualified customers, founders need to be a 1 person finance team (in the early days).  When just starting and scaling a business, founders likely have no dedicated finance team in-house to lean on for insights. Founders need to rely on their own financial savviness (hopefully with the help of an accounting firm) to keep finances in check.  In order to efficiently…

Bootstrapping 101: Pros & Cons of Bootstrapping Your Startup

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation Defining Bootstrapping in the Startup World? The Pros and Cons of Bootstrapping Stages a Bootstrapped Company Goes Through Find Out More Information on Bootstrapping Founding and growing a startup is difficult. On top of developing a great product or experience, founders need to hone all aspects of their business — financing, hiring, etc.  Founders are faced with countless funding decisions – none of which come easy. On the Visible Blog, we oftentimes talk about venture capital. However, there are other options that are better suited for some companies. One of which is bootstrapping. Related Resource: Alternatives to Venture Capital Learn more about bootstrapping and what it means for startup founders below: …

6 Helpful Networking Tips for Connecting With Investors

Fundraising is a challenge. We find that the most successful founders treat a fundraise like a traditional B2B sales process. It is a game of relationships and is important that you are connecting with and finding the most qualified investors for your business — just as a sales and marketing team finds the best leads for their product. In order to help you better connect and find the right investors for your business, we’ve put together a quick guide below:  Understanding the Different Types of Investors First things first, you need to understand who you are talking to. At the highest level, there are different types of investors that are willing to fund privately held companies. From here, you’ll be able to take things a level deeper and identify the…

Business Startup Advice: 15 Helpful Tips for Startup Growth

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation Be Persistent Always Be Solution Focused Invest in Yourself Execution, Execution, Execution Focus on Results Build a Reliable Network Protect Your Equity Become a Storyteller Embrace the Journey Don’t Let Yourself Get Burned Out Make Physical and Mental Health a Priority Strategically Plan Out Every Work Day Make Different Mistakes Progress Not Perfection Know Your Customers Building a startup is difficult. Being a founder can almost feel impossible. There are very few people that have been in the shoes of a startup founder. This means that there are very few people that know the difficulties that come along with building and leading a startup.  As a startup founder, you are…

[Webinar Recording] Raising a Founder-Led SPV With Nik Talreja of Sydecar

Nik Talreja is the CEO and Founder of Sydecar. Sydecar helps you start and run your fund or SPV — so you can focus on making deals, not spreadsheets. Nik is joining us to break down the structure, mechanics, and considerations for founder-led SPVs. Watch Recording Nik joined us on July 12th to break down all things related to SPVs. We’ll cover the ins and outs of raising your first SPV. In this webinar, you can expect to learn: What an SPV is Why founders should consider using an SPV Considerations for a founder-led SPV The mechanics behind an SPV Watch Recording  

What is an Incubator?

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What Do Incubators Do? Types of Business Incubators What’s the Difference Between an Incubator and an Accelerator? Is an Incubator Right for You? Venture capital is relatively new. In the 80s and 90s venture capital was simply capital available to “tech” companies (e.g. silicon chips in the 90s). At the time, capital was enough of a differentiator for a VC fund to stand out. Since then, the market, and funding options available to startups, have exploded.  Y Combinator launched in the mid-2000s and began transforming the space. Since then name-brand VC funds have popped up throughout the country and the globe. Now, founders are looking for more from their investors…

Investor Relationship Management 101: How to Manage Your Startups Interactions with Investors

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What is Investor Relationship Management? Key Components of Investor Relationship Management Best Practices: Investor Relationship Management Edition What is an Investor Relations Strategy? Manage Your Investor Relationships with the Help of Visible Building a startup is incredibly difficult. Leading an early-stage startup can almost feel impossible. On top of building a product, successfully selling and marketing a product, hiring top talent, and more – a founder is responsible for engaging with stakeholders across the board (team members, investors, board members, mentors, etc.) Related Resource: The Complete Guide to Investor Reporting and Updates Investors might simply seem like a source of capital. However, they can offer so much more. Investors can…

Investor CRM: Seamlessly Manage Relationships and Finances

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation What is an Investor CRM? Benefits of a CRM Tool for Startups Features to Look for in an Investor CRM Manage Your Investor Relationships With Visible At Visible, we compare a venture fundraise to a traditional B2B sales and marketing funnel. At the top of your “fundraising funnel” you are bringing in qualified investors (leads), moving them through the middle of your funnel with meetings, pitches, monthly updates, etc., and hopefully closing them at the bottom of the funnel as a new investor. Ideally, once you close a new investor you’ll delight them with regular communication.  Related Reading: An Essential Guide on Capital Raising Software Just as a sales and…

Why a CRM is Essential for Investor Relations

At Visible, we believe that fundraising oftentimes mirrors a traditional B2B sales and marketing funnel. At the top of your “fundraising funnel” you are adding qualified investors (leads), moving them through the middle of your funnel with meetings, coffee chats, monthly updates, etc. with the goal of closing them as a new investor at the bottom of the ideal. From here, you are ideally delighting them with consistent communication.  Related Resource: An Essential Guide on Capital Raising Software Just as a sales and marketing team has dedicated tools shouldn’t a founder have tools to manage their most expensive asset, equity? Learn more about how founders can use a CRM to improve and manage their investor relations below.  What is the Definition of a CRM? As put by Salesforce, the original…

An Essential Guide on Capital Raising Software

Fundraising is difficult. We’ve helped thousands of founders raise capital and engage with their investors. Over time, we’ve learned that a traditional B2B sales & marketing process mirrors a venture capital fundraising process.  At the top of your “fundraising funnel” you are adding qualified investors (leads), nurturing them through the middle of your funnel with meetings, updates, coffee chats, etc., and ideally closing them as new investors at the bottom of your funnel.  Related Resource: All Encompassing Startup Fundraising Guide Just as sales and marketing processes have dedicated tools, shouldn’t a fundraise? Learn more about fundraising software and how it can help you raise capital below:  What is Capital Raising Software? First things first, what is capital-raising software? Capital raising software, or simply fundraising software, is a platform or tool…

Startup Fundraising Checklist

Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days. Quick Navigation Display Growth and Traction Define Your Startups Milestones and Fundraising Goals Make Sure You Have a Compelling Pitch Deck Prove Your Product/Service Is Scalable Build a List of Investors Tell a Story About Your Company Introduce Your Team and Stakeholders Include a Cap Table Signup For a Fundraising Relationship Platform Startups are in constant competition for 2 resources — capital and talent. One of the most common ways to secure capital for a startup is by raising venture capital. However, raising capital for a startup, especially an early-stage startup, is no easy feat. In order to best improve your odds of raising capital, you need to have a game plan and…

This Week in Growth — June 9th, 2022

The following were featured in the Visible Weekly — our weekly newsletter. We search the web for the best tips to help founders move forward, then deliver them to thousands of inboxes every week. Subscribe here. Write Better Subject Lines Kera DeMars of Hustle Fund explains how anyone can write better subject lines (especially when sending cold emails). Read more Your Guide to Growth Amid Uncertainty Kyle Poyar of OpenView Ventures shares a set of tips to help founders efficiently grow in the face of uncertainty. Read more How Airbnb, Dropbox and Reddit Got Their First Customers Rebecca Deczynski of Inc studies successful companies to explain how they found their first customers. Read more

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